Small Businesses & Content Strategy

Small Businesses Need Strategy

Small businesses are definitely going to need a strategy to survive these strange times. But it’s all about adaptive thinking, creative thinking and a fresh take on your content strategy. I already work at home and my favorite thing to do is talk about ways to share and grow your small business. So, I wanted to talk about how we can shift the conversation and continue to grow and thrive.

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Photo by Ivan Bertolazzi from Pexels

Think About Things Differently

And I mean, really creatively expand your take on the situation to think about things differently. Reach out to your community in ways that you can and I promise that if you are giving with a strategy, you will also receive. Results may vary, as they say, but I’m a firm believer that when we’re shifting the conversation and creating the change, we have the power to create positive results and effective solutions.

If you’re a small business, offer ways to serve your customers without open doors if you feel the impact of social distancing.

  • Offer takeout and delivery options
  • Connect and serve via social media more
  • Show how your small business is helping the community survive
  • Be open and honest as you have conversations with the public about your business during Coronavirus Pandemic 2020

 

How Can Social Media & Content Strategy Help?

I’m a freelance copywriter and am pretty passionate about content strategy and social media. I’m all about the ways we can help have a conversation between small businesses and their clients. I believe being proactive with your social media presence is going to be one of the most cost-effective ways small businesses can stay afloat and adapt right now. Furthermore, I believe small-businesses have the potential to thrive if they get creative about the ways they offer useful promotions, meaningful conversations, and flexible, pandemic-centered changes to their business operations.

As a global and local community, this could be our finest hour, or it could be a spectacular failure. How we choose to respond is crucial, and I’m hoping to help small businesses adapt and thrive during a time when restaurants and coffee shops, retail and people-in-person type place are seeing way more empty seats.

If you would like to chat about your business and how content strategy, social media, and content writing can help, please feel free to reach out!

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Photo by Polina Tankilevitch from Pexels

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