Copywriting can provide the building blocks for a great social media marketing plan. For all the components of social media that can seem really intimidating, writing is one of the most straightforward aspects that can take up a lot of time but can provide the biggest, most solid foundation for your small business strategy to conquer social media.
Which social media platforms should I use?
If your business isn’t currently utilizing online social media, I strongly recommend a Facebook business page and a business Instagram account to closely follow. These are two of the most widely used platforms, and they’re also owned by the same company and this means there is a lot of ways to use these two platforms together to increase your effective use of Facebook and Instagram.
After you feel comfortable with Facebook and Instagram, feel free to add other social media platforms that you would like to use and that make sense for your professional niche. Twitter can be a great platform for bite-sized conversations, link sharing, and finding conversations to be a part of to increase your connection and visibility.
Tumblr is often the forgotten platform, but it focuses a lot on a merging of visual and writing, making it a great place for visual-based solopreneurs to share their work, projects, and passions while having space to talk about your vision at length.
If you’re struggling with knowing where to start, feel free to shoot us an email–Moonphase Creative offer Social Media Onboarding packages and consultation to help connect people with platforms. And of course, there are so many amazing resources online to help sort your first steps in social media.
Facebook is your Friend
Having a business page for your business is easy to set up and offers you an almost immediate connection to the world of social media. Posting several times a week with posts that are useful to your audience is a great way to start your social media strategy. Creating strong, useful posts can be intimidating–but scheduling your posts ahead of time can allow you to create your strategy ahead of time and get a leg up on your content creation.
There are numerous resources and pros offering the perfect strategy–so I encourage you to check out some of these great resources for learning the basics of utilizing Facebook as a business page strategy.
Learning to use Pinterest
Learning to use Pinterest as an effective marketing tool can be slightly intimidating, and Pinterest won’t be the right social platform for every business–but it can be a fantastic tool for many industries to generate interest and attract clicks to their website. If you have a blog, let your anchor images and body images become the images for Pinterest posts that will entice people to click and learn more on your site.
Some great niches for Pinterest include fashion, visual art and illustration, and foodies–but it certainly isn’t limited to these groups. There are so many ways to use Pinterest as an innovative, effective marketing tool and if this is something you’re looking for more information about check out these folks who have some great things to say about developing your Pinterest marketing strategy.
Instagram: Conquering the Beast
Instagram can be an absolute beast to effectively use, and conquering the Insta strategy can seem a bit elusive–especially with the constantly changing algorithms. Instagram is easy to use in its most basic sense, but building your following organically can be extremely challenging. Check out this quicksprouts guide to making effective Instagram posts and boosting your Instagram account.
Strong visuals, high-impact designs, and visual messaging that prompts the scrolling IG user to pause is a great goal. A longer caption that relates a compelling story, interesting nugget of education or trivia, or a really helpful how-to is a great way to create authenticity, engagement, and establish your credibility and authority. These points of consideration can help you approach your social media strategy with the right visual-to-copy ration. It is easy to think of IG as a totally visual platform, but considering lengthy captions as an important component of your successful IG strategy, it is extremely important to give attention to those strongly written captions.
Tackle your Social Media with confidence and consistency. Consistency is really key. Nothing will be built overnight, but your persistence will show results with the right strategy over the course of a few months. If you’re looking to be in touch for more information or consultation, Moonphase Creative is always here to help–feel free to contact us!
Until next time,