Writing for the web can feel like shouting off a cliff into a strong wind that carries your words absolutely nowhere. So I thought I would offer a little class on Blog Writing in an intentional way that can help boost your visibility, credibility, and overall staying-power in the world of web marketing relevance.
If that “shouting off of a cliff into a strong wind sort of feeling” sounds familiar, maybe it’s time to re-evaluate what you’re doing to put your website’s blogging endeavors out there. Increasing your visibility on the web and within social media is crucial–and one of the best ways to do that is by sharing weekly or regularly updated blog posts.
Because Blogging Boosts your Credibility
Writing a blog gives you a chance to share on the topics you know most about. It’s a great way to share your expertise and show that you know what you’re talking about to potential customers and clients.
Hiring a writer to do the writing for you can save a lot of time, and a good copywriter can research and write on topics you provide with a little fact-checking and approval from you before it goes live. So, though it seems daunting and impossible, it is actually really doable if you outsource the time-consuming task of writing a great post that’s over a thousand words long on a weekly basis.
Have the Perfect Shareable Content
If you have a blog post that is fresh and new on a weekly basis, you have a whole new thing to share every week: the perfect shareable content created by you. Plus, you can also talk about the topic more on social media, direct people to your blog, and create more traffic and interest this way.
Especially if you feel the topic has buzzworthy interest status or will be really useful to your clients and audience, feel free to share and boost your social media posts to keep climbing that ladder of visibility, encouraging more engagement, and reaching out for more authentic connections that lead to sales and conversions.
Two Blog Posts a Week Give you Powerful Social Media Opportunities
If you can aim for two blog posts a week, that’s great. I honestly miss that mark pretty much every week, but I do have my calendar “soft-scheduled” for Monday and Wednesday. I aim for Monday and Wednesday, and having it on my calendar helps me stay committed and aware of those deadlines. Missing a day won’t be the end of it all. The end is when you decide you’ve missed three posts, so what’s the point? And you give up. That is the end, but only because you decided it is the end.
If you are having trouble coming up with content, think about your industry and what kinds of things your clients are often asking about? Do you notice certain aspects of your job that clients seem often confused by? Take blog posts as an opportunity to educate and inform. It definitely helps your business to increase your authority and trust on the subject you work with–and it will encourage people to reach out with more questions and even inspire them to hire you if it seems like your take on the matter seems particularly perfect.
Write Louder with Better Headers
Writing with strong headlines and titles is really important, and it can be an art unto itself. While I’m a creative person, I admit this is honestly not my strong suit. However, you can do as I say and not as I do (though I sometimes try), and follow these easy tips for making headlines and titles that stick:
- Use numbers and lists. Think of headlines you’ve seen…. “5 Tips to…” or “This List of 3 Things…”
- Use blazing words that spark interest. And, yeah, I know–we all know that “amazing” post is clickbait. But sometimes not…. Using buzz words like these still play well with humans and algorithms. Make sure your info and writing is on-point and true to your vision, but don’t avoid those catchy titles just because you feel a little silly.
- Include tight phrasing that include keywords. My keywords include writing/write/writer, so I am going to use the word write pretty often in my titles. But not always, because I do have other keywords I want to rank for as well–and sometimes it just doesn’t make sense.
Blog Posts are: Time Consuming. Fun. Necessary.
So, Class, which best describes the act of writing blog posts:
A. Time Consuming
D. All of the Above
Answer: All of the Above
Or, possibly A & C if you’re not a writer who enjoys coming up with topics, research, and ideas for blog posts. As a small business, a solopreneur, or any business model that benefits from social media marketing–you should be considering blogging one of your top five tools to boost your social media marketing.
If you’re looking for more tips on blog writing, check out these resources or contact us to find out how Moonphase Creative can help you develop a blogging schedule, a strategy, and solutions for sticking to it.
Get Your Blog On
If you aren’t sure where to start, feel free to reach out and start a conversation with Moonphase Creative. We offer blog writing services and consultation to help you meet your web marketing and communication goals. Have a story but not sure how to tell it? Have ideas but not sure how to organize it? Need blog posts but don’t have the time?
We’ve got you.
Until next time,