When I started writing copy and content in 2017, SEO was relatively new to me and it seemed like a magical locked box of tricks. The fact is, though, SEO doesn’t have to be super complicated: it takes a little ingenuity in the way you think about your structure and word-choice, but the New Google, especially, wants you to be real. Real human, that is. See, packing in the keywords nonsensically is going to lose you points, but being authentic, natural and genuine in your approach–with a little keyword savvy research–will be the ultimate winner in your web copy and content strategy.
You may ask, is SEO even worth the investment in 2020? The answer is definitely yes, and I suggest you check out that link to learn more about exactly how and why SEO in 2020 is changing and evolving, and you don’t want to be left behind.
How do you become an SEO writing guru? You research stuff, stay aware of trends, and look for places to contribute your work. Networking and being part of the communities that matter to you and your business are incredibly important, and if you’re really invested in what you do because you enjoy the work, the networking won’t feel tedious (hopefully).
I’ll cover a few tips, derived from the SEO Master himself, Neil Patel, and what he has to say about SEO in 2020.
Be People Focused
I feel like one of the main goals of Moonphase Creative is to always be people focused. Google agrees this is a hugely important aspect of conquering SEO. But, beyond SEO writing, being people focused is simply the best thing you can do for your business, brand, or company. Building a brand that is focused on the stories of your clients is a brand that will ultimately connect more authentically and this leads to the kind of real engagement you need to grow.
Finding ways to connect and engage in 2020 kind of through us all for a loop. In some ways, I think the flexible savvy of freelancers saved the day for a lot of companies, especially small and medium companies. I know I, as a small-time freelancer, focused on offering social media help to some local folks who owned impacted businesses like Genesis Dance Conservatory in our hometown.
But I also saw freelancers everywhere scrambling to replenish their losses when retainer clients disappeared, and the whole market shifted to a strange and unsettled place of cautious evolution. This brings me to my (or to Neil’s) next point:
Stay on Top of Trends
Staying on top of SEO trends involves a few of the points further down on Neil’s list of ten things to consider for SEO in 2020. But, basically, research and networking to stay actively connected and engaged with conversations about your niche topic. The thing about writing is, it isn’t about writing. Writing is never (rarely) about writing… this blog post is sort of an example, and, really, this entire blog/website is a strange exception. Usually, writers find themselves writing about anything but writing. I’m remembering the time I wrote all about septic tanks and also the time I wrote about auto restoration.
See, trends matter, and knowing how to research your topics and plug in the top writing trends will be absolutely key in crafting killer blog posts that help gain organic traffic and get you leads to the next thing, and the next thing, and the…
Constantly research, dig and search for content ideas that will speak to the trends but also authentically speak to the heart of your brand and brand messaging. Building your brand identity while also answering to the trends can seem like tricky terrain, but I promise as you gain experience in crafting your brand message, you’ll figure out the best way to tell your brand story, stay relevant to trends, and turn your messaging into engagement.
Contribute More Places & Plan Strategically
I’m combining a couple of SEO 2020 tips in this article, because I think building your content plan out strategically is an awesome tip. It takes some foresight and *actual planning* but it is a great way to encourage long-term engagement, and the perfect opportunity to strategically reach out to more places to guest post and contribute your knowledge elsewhere.
Planning strategically can help fill your social media calendar with links and cross-sharing opportunities to really boost your social media reach. Once I began writing web copy, then blogs, I realized how simple and smart it would be to add social media management into our offerings. Strategically building a social media plan that involves a month of curated content that moves seamlessly across platforms takes some intentional thinking, planning, and knowledge about market and trends–but the overall polish this next-level brand communication and presence adds to your company is priceless.
My final tip is specifically for the writers, and yeah, it also comes off that list by Neil Patel about writing for SEO in 2020. But this is the one I personally love most, and is truly the bread-and-butter of Moonphase Creative:
Master the Long Form
You have probably heard me talk about writing the ideal blog post, which basically requires you to master the long form. A blog post should have a minimum of 1,000 words, contain a few great images, and some external and internal links to help your site both algorithmically and organically. I’m not a super tech-focused sort, so organic SEO is more my style. This requires that special attention be given to the long form, and I always start with my monthly blog topic ideas, and build my shorter-form social media strategy around those larger blog articles. The long form will help you assert your authority, share your value, and overall connect with your audience. So, even though the long form can be tedious, it’s one of the best ways to get your brand going.
I hope these tips helped, and I’ll be talking more about writing for the web in future posts. Moonphase Creative offers copy and content, strategy and consulting for your social media and website/blogging needs, as well as social media management. If you’re looking for a little help in those departments, please connect to see what we can do for you.
Until next time,