In two weeks we’ll launch the first night of:
How (and What) to Write for Business
We will be covering ways you can boost your written communication and write better blogs, craft awesome emails, and communicate fo your business with brand, tone, and messaging in mind. We will be offering a lot of tips and tricks and solid info, as well as a real-world assignment that you can use in your own business endeavors. You’ll write a blog and/or email for business, applying the things we learn and discuss in class.
The second night of class (and final class! yes, short and sweet), you’ll receive constructive feedback and ways to keep carrying your writing to the next level. We’re keeping the class small and personable in order to facilitate a COVID-19 friendly setting, and to ensure each student gets the best in personalized feedback and individualized instruction.
Teaching to Empower
I’m teaching business owners, employees, and self-employed folks how to write for business in order to empower your career journey. Learning how to write for business with marketing in mind goes beyond simple grammar mechanics. We will cover ideas surrounding Call to Action, structuring a blog post, utilizing keywords and doing market research in order to craft your message with strategy and purpose.
You’ll be doing some real world work to research, formulate, and craft writing that really responds to our discussion and the things we’ll be talking about. From content creation and content strategy, to planning your social media, we’ve got a lot in store for this class.
Wednesday, September 16th & 23rd
We plan to offer classes continually on Wednesday evenings, and the first will be held September 16th and 23rd, from 5 to 6.30 pm. The class takes place in downtown Colorado Springs at Wolf & Key Marketing, located at your 745 E. Pikes Peak Avenue
You’ll head home from the first evening with an assignment, armed with information about how to complete the writing assignment with things like
- Blog Post Structure & How to Organize for SEO
- How to Write with Keywords
- Word counts
- How to Write Effectively
- Brand Communication & Messaging
Come prepared with a notebook and pen/pencil (required) and a laptop or iPad if you have one (not required). The cost is $60, and limited to five students, so you’ll want to get in touch ASAP to reserve your spot.
Good Writing Takes Practice
Good writing takes time, and it takes practice. I’m often hired by those who do not have the time to devote to blog writing or email marketing, and I can be a huge help to those who have the budget and bandwidth. However, I get that many small business owners and solopreneurs are wearing every hat in the business. That was my real motivation in forming this class.
I wanted to offer an affordable class that didn’t demand weeks of commitment, but offered the opportunity to learn some really helpful stuff about writing for business. How do you choose blog topics? How often should you be posting on social media? What is content strategy? How do you write a solid email campaign?
My goal is to look at the writing itself, rather than tools and platforms, so while we might go over a few things like MailChimp or WordPress blogs, the overall focus of this class is writing and writing alone. I’m happy to help students go beyond and learn more, but for the purposes of this class we will focus on your writing skills, developing really clear, strong communication that is very easily plugged into the platforms so that when your writing goes live, you feel proud and confident about the messages you’re publishing.
Moonphase Creative Classes: Live, In-Person, Online
So far, this class will only be available In-Person, but I’m hoping to expand into online accessibility and various forms of recorded and live classes. I’ll be exploring platforms and options on my end, and of course you can email me with any suggestions you might have.
Want more information on this class or other opportunities to learn and connect? Please contact Moonphase Creative and let us know what your writing needs are.
COVID 19 Classroom Precautions
We are keeping the class small (Limit 5!) to be mindful of COVID 19, and to help ensure an educational experience that is personalized and meets students in a unique and direct way. We also will require masks, as per state guidelines. Probably the coolest part? Wolf & Key Marketing will have a whole wall that can be opened (weather allowing) for optimal airflow and extra ventilation.
If you have any questions or concerns about our in-person learning opportunity, again, please reach out to discuss upcoming online learning options and let us know how we can continue to develop our educational outreach to better serve our community.
Colorado Springs & Beyond
Of course, teaching in-person (let’s be honest–I MISS PEOPLE!! Which is saying something, as I’m an introvert), is only easy if you are also be in the Springs. Again, we are working on ways to connect and educate online. Innovation has never been a strong suit when it comes to technology, if I’m honest, so bear with us as Moonphase Creative once again evolves and expands to meet the evolution of this crazy universe we’re spinning through.
We hope to see you soon, in the classroom or around the blog and in the comments.
Until next time,