Organic Social Media Tips That Work

Organic social media can be an overwhelming process, but most small businesses in 2021 know they need it. However, it’s tough finding the time to create consistent content that rolls out smoothly. And that is why we rolled out our Social Media Support services!

We wanted to offer small businesses and solopreneurs affordable plans that are customized and monitored on the daily to make sure your social ship is sailing smoothing.

Social Media Tips

Going the route of DIY organic social media for your one-person gig or small business can make a lot of sense financially. I say this with the caveat–IF you can commit to being consistent and using social media in a way that benefits your business.

I see people stress about social content and calendars, but then ultimately post content that doesn’t help drive the business to success. There are a few ways to ensure your social is staying on-point, on-brand, and on-course to turn your social presence into a valuable aspect of your small business’s marketing plan.

Social Media Tips by Moonphase Creative. Be confident!

TIP ONE

Post valuable information that reinforces your knowledge and expertise.

Be confident in the skills you possess and services you offer! Don’t assume your knowledge is general knowledge. I guarantee that what seems second-nature to you is like gold to someone who doesn’t know what you know.

TIP TWO

Post content that is relatable, human, and enjoyable while sticking to your brand.

Connecting as a relatable human being is so incredibly important for today’s business–big or small. Some of the most successful corporate marketing plans involve really relatable social that kills it when it comes to engagement and customer experience.

Social Media Tips by Moonphase Creative. Just be yourself. Yeah. Seriously.

TIP THREE

DON’T post promotional/salesy posts very often!

Social Media Tips by Moonphse Creative. Don’t be too salesy!

Did you know that while most people are happy to follow their fave brands, they’re even happier to UNfollow at the first sign of sales posts in social media? The occasional promo is okay, but keep your sales pitch for the newsletter, website, or other appropriate avenues for sales and promotional posts.

Organic Social Media

I want to be clear that we specialize in organic social media. We can help with paid advertising and paid social, but our focus is intentionally on organic social media support services. This is because I believe organic social media is fundamental to every business’s social media plan.

We help you develop content strategy, customized prompts, and hashtag research for your social media. You’ll have access to our favorite tools for planning, scheduling, and analyzing your social media.

Plus, you’ll get feedback from us throughout the week, with frequent check-ins and responses that go beyond an automated newsletter that may or may not be helpful.

What Social Support Customers Say

We absolutely love helping our clients take control of their social media, and hearing their positive feedback makes our day! It also helps us improve our process and build services that really work for our clients.

Tina from Florida had this to say about our organic social media support services:

The social media prompts are great and …the blog post ideas are wonderful…I really appreciate all the work you ladies are putting into this!

And we appreciate our clients!

In addition to customized prompts, blog ideas, and feedback on all your content, we also keep track of your social media performance and offer valuable insights to keep your social media goals on track.

Monthly Meetings, Ongoing Support

Monthly meetings and direct ongoing support at your fingertips is what sets us apart. Our Social Media Support services are built specifically for you, and our team is truly dedicated to your success. While our monthly meeting is an anchor point to solidify your knowledge, content plan, and performance feedback–you’ll have access to us via email for ongoing feedback and support.

Want to take your social to the next level?

Let’s chat!

Social Media Tips and More

For more social media tips and news from Moonphase Creative, sign up for our newsletter–an occasional presence in your inbox that seeks to be more helpful than anything. Have a specific question? Ask us anything! You can email me personally (angi.baker.saunders@moonphasecreative.com), or find us on social media: @thatcopywriterlady

And until next time,

 

Social Media Support : At Your Fingertips

Social media support with Moonphase Creative looks like having a project manager and problem-solving team at your fingertips without a full-time budget cost. When we introduced this support plan, we did it to save sole proprieters and small businesses time and money. We found full-blown packages are often budget-crushers for clients, and time-intensive for our team. So we worked to develop a system built around what our customers told us they need.

So far, we are hearing awesome feedback from clients utilizing our social media support. I cannot wait to share some of these success stories and maybe even feature some of the folks we are so lucky to work with!

Social Media Support You Can Count On

Our social media support plans come in a variety of packages and services, but the most basic plan gets you access to an hour of consultation per month, stats monitoring through our Iconosquare Pro account, and access to your own project management and planning board through monday.com.

We offer feedback and constructive tips on how to plan and post your social media, from developing a customized schedule and strategy, to offering ongoing feedback and support as you create your content. With plans starting under $100, we guarantee you’ll find the level of support you need within your budget.

Ready to connect for more information? Jump to our scheduling to set up a free consultation or contact us.

Get Help and Get Results with Social Media Support

There is a reason we switched to consulting rather than content creation, and it boils down to time and money. Namely, we wanted more time to help more people AND save our clients a bundle of money. Why? Because we genuinely love helping people meet their success.

We have a lot of knowledge and experience to help you master social without paying a ton to completely outsource it. We focus on a few basics, and then tailor the program to offer you even more direct support and individualized strategy.

To start, though, consider these valuable cornerstones in making your social media shine:

  1. Consistency is Key.
  2. Create Authentic Engagement.
  3. Content is King.

Post Consistently (Plan Ahead!)

Posting consistently is key when it comes to building a following, as well as appealing to the algorithms. Our support plans include help with your content calendar and social planning, but you can certainly start crushing your social today by planning 3-5 instagram posts per week and 2-3 Facebook posts. Plan your content ahead of time so you meet your goals to post semi-frequently and consistently.

Beyond consistent posting, you’ll want to plan for stories and reels, which are crucial to 2021 social trends!

Authentic Engagement Strategies Work

Authentic engagement strategy might not sound…well…authentic. We get it. But this is where you get to have some fun on the job and call it legitimate work. Find accounts you really love to follow on Instagram and like their posts, comment authentically on the content, and take a peak around to be inspired by people in your niche. Your strategy might be a total calculation–but that doesn’t mean you can’t engage authentically. Because (hopefully!) you love what you do and engaging with your field and ideal target is fun, too!

Check out some tips on engagement strategy here.

Content is King

Yeah, we’ve been saying that a while. But it’s true. You can implement all the strategy and engagement and planning you want–but everything boils down to good content! Make it valuable, fun, relatable, and well done to build a truly follow-worthy social media account for your small business. Overwhelmed by the millions of platforms out there? We recommend picking one or two platforms to start with so things aren’t too overwhelming.

Creating content can be time-consuming and a daunting task. To keep up with the goal of posting consistently, we recommend batching your work. We work with clients to create a plan where all your content is created and scheduled at once to save time and preserve sanity.

Want to Learn More About Social Media Support?

Follow us on Facebook  and Instagram,  or sign up for our newsletter. We look forward to helping you slay the social game in 2021!

Until next time,

 

Our Social Media Support Team

The Moonphase team is growing and evolving to focus more on social media support services and consulting! I’m proud to welcome Jocelyn Wendt to the team as well, and together we’re delivering more when it comes to social media strategy and support for small businesses.

Meet Jocelyn! Part of the Moonphase Creative crew. Photo by Kelsey Ann Shaw

Moonphase Creative is offering less content creation and more consultation, social media support, and strategy these days. Why? Because it allows us to help more people. We wanted to craft tailor-made services that support small businesses, budding brands, and local companies as they develop their social media strategy, marketing plans, and communications.

While Moonphase still offers copy and content services, you’ll find more affordable and accessible plans that allow you access to our favorite tools, monthly consultation and support meetings. Plus, we offer unlimited text and email support to keep your business blooming in social content.

How Does Social Media Support Work?

How does social media support and consultation work? Our team is dedicated to solving your social media problems and offering you valuable strategy, insights, informed feedback based on our analytics, and a firm foundation in branding/image coaching and communications strategy. With our combined experience and specific areas of interest, Jocelyn and I bring a friendly, confident team to your fingertips.

social media brand content building
Let us help you build your brand and support your social media strategy!

If you have questions about social media best-practices, posting schedules, or engagement strategies, we can take a personalized look at your business and offer tailored insights that consider more than just what Google says in general. We also offer insight pertaining to not only what you’re posting, how often you’re posting, but also how you’re posting. Communication strategy matters! We look at your branding, messaging, and the platforms you’re utilizing and offer suggestions to make your social media and communications most efficient and effective.

Moonphase Creative Consulting and Support Services

We’re more than a content company. Moonphase Creative brings consulting and support services to  We bring affordable plans and hourly rates to your team to keep consulting simple, affordable, and effective. Whether you need us a lot or a little, we come prepared with solutions, insights, tools, and tangible actions to start building your social and communications strategy immediately. Let us help you build your quarterly or monthly social media plan, or develop your blog strategy + email campaign + weekly content strategy. We bring organizational tools and management features like access to monday.com as well as access to analytics reporting.

Consulting and support should be accessible to all businesses. That’s why we keep our prices affordable and our offerings practical and solutions-oriented. Our goal is to

 

 

Social Media Management: Favorite Tools

Social media management and content creation: when clients work with us, what does that look like? Well, let’s talk about the tools we use to make the process clear and engaging for our social media clients! There are plenty of tools that are more specific to our specialized end of the creative process–like Adobe Suite. But there are plenty of tools we use for content creation and social media that make life a lot easier for our clients.

With project management and collaboration on monday.com, I’m able to collaborate with fellow freelancers and also let my clients see our process, offer feedback and comments, and approve content before it’s anywhere near the scheduler. This makes it a lot less stressful and transparent for our team and for our clients.

We also use Iconosquare to track metrics and social media performance. We monitor the growth, traffic, engagement, and much more for all the social account we manage for clients, and we offer access to Iconosquare account tracking in certain consultation and strategy packages where clients may execute their own social media plan but work with us on a monthly basis for consulting and strategy and planning.

 

How We Use monday.com to Make Project Management Fun and Functional

 

I love monday.com because it’s so incredibly visual and customizable for the many aspects of different projects we need to oversee. Moonphase Creative has its own board for internal planning, teams, and strategies–plus each client and external project has a dedicated board where collaborators, freelancers, and clients can contribute, collaborate, and offer feedback.

The nice thing about monday.com is its versatility. I use boards for planning content, creating calendars, and delegating tasks across different areas of big and small projects that span quarterly timeframes or just a few weeks.

 

The visual aspect of monday.com is just plain pleasing–so that’s a silly bonus. But, truly, the intuitive nature of the UX does make it an overall pleasing tool to use, and collaborators and clients typically find it pretty easy to pick up and navigate.

Here’s a quick explainer I made for a client a while back. We don’t often made video/sound pieces, so forgive the lack of polish! However, if you find this helpful, let us know and we’ll make an effort to create even better video/audio content!

If you’d like to explore monday.com, we have a link for that!

https://mondaycom.grsm.io/MoonphaseCreative

 

Social Media Analytics with Iconosquare

I’m not sure where I’d be without Iconosquare for offering my clients a useful snapshot of how their social media is performing. Moonphase accounts as well as client social accounts are synced through Iconosquare to monitor daily, weekly, monthly and beyond metrics. The metrics that matter can be toggled in various ways to zoom in on areas you want to know more about. Plus, the real-time syncing can offer great insight as to how a certain post is performing, or how different types of content attract different kinds of engagement.

Hovering over certain metrics gives a better idea about the details behind the number. Most things are clickable to offer greater insight, and analytics can be tracked, toggled, and explored in many ways to offer insights to social media accounts. Image: Moonphase Creative

For instance, Iconosquare recently showed how carousels and videos were outperforming single-picture posts (no surprise there!), but then I was able to delve deeper into the data and surmise that posting videos and single-picture posts within a closer timeframe window augmented engagement, impressions, and overall performance.

Iconosquare allows us to look at quarterly, daily, or any customizable timeframe for social media analytics. Keep it simple, or dive into the complex–this is why it’s the perfect tools for professionals who need to collaborate and communicate with clients. Image: Moonphase Creative

I like the clean design that makes data easy to read. My head gets very excited for data and I could spend all day considering metrics and developing strategy. However, my clients don’t often feel the same way–that’s why, of course, they hire me. Iconosquare is a great tool not just for my own nerdy analysis, but also because it displays data in a very pleasing, presentable way and that makes meetings a lot better.

Adobe Suite and Creative Assets

But of course, Adobe Suite gets a mention. I use Adobe for photo editing, stock images and assets, and InDesign is my go-to for all kinds of things in branding, print, copy, and creative projects. I wish I were more proficient in Illustrator, but I’m still learning that beast. I collaborate with so many developers, designers, and talented creatives, though–having the Adobe Suite is a daily must in the Moonphase office.

Before We Go, a Few More!

Too many tools to name, honestly, and so I’ll drop a few more faves here:

Envato (creative assets, resources, and inspo!)

Pexels (a totally free resource!)

HoneyBook (for contracts, invoicing, and all the things you wish you had a secretary for)

Just a note for a fully transparent disclaimer! A few of the links in this post are affiliate links to some of our most tried and true products and solutions!

 

I’m sure we’ll be revisiting some of these and more in the future! If you have any tools you can’t live without as a creative professional, let us know! I’m always looking for ways to refine our workflow and perfect the Moonphase process.

 

Until next time,

 

Marketing as a Small Business in 2021

Marketing in 2021 might be different for small businesses and solopreneurs. Social media is going to be queen, and the art of the launch is going to be crucial. Those are my predictions, at least, and I’d love to hear what your take on 2021 is.

And what is your marketing going to look like in 2021? Are you ready to plan your web sales strategy? Or are you looking to focus more on your branding and presence and create a community that customers love to support. I’m going to cover a few basics of how to make the most of simple marketing for small businesses right now.

Regardless of what 2020 brought you–disarray, uncertainty, grief, tragedy–you’re reading this right now so you did survive. This speaks something to your fortitude and perseverance, even if it doesn’t feel that way. While this year for sure brought huge challenges, heartbreak, and uncertainty to the world–I have personally been blessed with a lot of growth. And my growth is in large part thanks to the wonderful community I work with, so a huge thank you to everyone who has connected with Moonphase Creative in some way, shape or form.

I now want to share our growth with you and ask how you’re reaching your marketing goals. Are you looking at boosting your social media presence and power? Are you creating a course and offering a specific launch package? Do you have an entrepreneurial spirit driving you to conquer 2021 with something new and exciting?

Here’s my advice surrounding things to consider as you plan your marketing strategy in 2021:

Get Clear on Your Offer

What are you offering your customers? You have about two seconds to snag their attention. Did you succeed?

If you need help clarifying your offer and marketing your message, we’ve got you. We offer strategy and consultation surrounding your message and voice. We offer content strategy and content creation, copy and content writing and social media marketing services that will help you master your marketing in a simple and authentic way.

Create a Focused Funnel

You’ve heard about funnels by now. They’re all the rage. Maybe they’ve gotten a tad bit stale or over-done–but they’re still effective. With the ingenuity of entrepreneurs everywhere, it’s pretty certain that funnels won’t be going anywhere in the near future.

As you design a launch and sales funnel, that clear offer will be key. Carefully plan the stages and create content that will lead potential customers to what they want. Creating offers that entice clicks is only part of the battle–you’ll want to design the landing page in such a way that people feel committed and compelled to click.

We offer help with creating copy and content for the landing page that will drive traffic and fuel your funnel, so be in touch to discuss ways our copywriting services can help you focus your launch efforts.

Content is King! You need quality content, consistently. Image: Adobe Stock

Even if you’re not interested in creating the quintessential “launch,” the overall approach can be valuable to your small business growth strategy. We always recommend clients take a look at strategy and plan quarterly. Having an idea of mini campaigns within each quarter will help your marketing stay focused, while also giving you a better idea of how different things perform. These valuable insights will also help your future endeavors, and so on.

Collect Data and Take Names

Part of marketing success has more to do with long-term opportunities than short-term sales. While a one-time purchase is nice, a lifetime customer and loyal follower is priceless. You’ll want to craft your launch to collect useful info for those who participate–even if they only opt-in for freebies. Everyone likes a good freebie!

Once you have that data: email addresses and folks signed up to learn more about you and your expertise–you’ll want to follow up with consistent, useful outreach. Yes, I’m talking about newsletters.

Want help sorting the moving pieces of your marketing plan? Image: Adobe Stock

Some say daily, some say monthly–I recommend weekly in a perfect world. But most importantly–consistency is key. Good content that has value is also key. Consistently create newsletters that offer relevant knowledge, useful links, and helpful tools to keep your customers coming back.

(Creating content for newsletters might seem overwhelming. We can help you with that, too.)

Plan Ahead

Telling folks to plan ahead seems a bit… parental. But it’s true. That’s where having a clear offer, focused plan, and well-thought out strategy with consistent follow-through is absolutely crucial. I highly recommend a quarterly strategy, or at the very least a monthly plan! My tiny agency efficiently and effectively handles the social media of multiple clients and our guiding light is always the content map we create with the input and collaboration of our clients!

It’s something you can learn to do with some time and effort, but this article really outlines why outsourcing might be more than worth it. If you’re ready to talk about planning ahead and utilizing a marketing strategy in 2021, contact us to find out how we’re helping small businesses and entrepreneurs master their marketing.

Raise Your Voice: Write Louder

Writing for the web can feel like shouting off a cliff into a strong wind that carries your words absolutely nowhere. So I thought I would offer a little class on Blog Writing in an intentional way that can help boost your visibility, credibility, and overall staying-power in the world of web marketing relevance.

If that “shouting off of a cliff into a strong wind sort of feeling” sounds familiar, maybe it’s time to re-evaluate what you’re doing to put your website’s blogging endeavors out there. Increasing your visibility on the web and within social media is crucial–and one of the best ways to do that is by sharing weekly or regularly  updated blog posts.

Why?

Because Blogging Boosts your Credibility

Writing a blog gives you a chance to share on the topics you know most about. It’s a great way to share your expertise and show that you know what you’re talking about to potential customers and clients.

 

Hiring a writer to do the writing for you can save a lot of time, and a good copywriter can research and write on topics you provide with a little fact-checking and approval from you before it goes live. So, though it seems daunting and impossible, it is actually really doable if you outsource the time-consuming task of writing a great post that’s over a thousand words long on a weekly basis.

Plus, you’ll…

Have the Perfect Shareable Content

If you have a blog post that is fresh and new on a weekly basis, you have a whole new thing to share every week: the perfect shareable content created by you. Plus, you can also talk about the topic more on social media, direct people to your blog, and create more traffic and interest this way.

Especially if you feel the topic has buzzworthy interest status or will be really useful to your clients and audience, feel free to share and boost your social media posts to keep climbing that ladder of visibility, encouraging more engagement, and reaching out for more authentic connections that lead to sales and conversions.

Two Blog Posts a Week Give you Powerful Social Media Opportunities

If you can aim for two blog posts a week, that’s great. I honestly miss that mark pretty much every week, but I do have my calendar “soft-scheduled” for Monday and Wednesday. I aim for Monday and Wednesday, and having it on my calendar helps me stay committed and aware of those deadlines. Missing a day won’t be the end of it all. The end is when you decide you’ve missed three posts, so what’s the point? And you give up. That is the end, but only because you decided it is the end.

If you are having trouble coming up with content, think about your industry and what kinds of things your clients are often asking about? Do you notice certain aspects of your job that clients seem often confused by? Take blog posts as an opportunity to educate and inform. It definitely helps your business to increase your authority and trust on the subject you work with–and it will encourage people to reach out with more questions and even inspire them to hire you if it seems like your take on the matter seems particularly perfect.

Write Louder with Better Headers

Writing with strong headlines and titles is really important, and it can be an art unto itself. While I’m a creative person, I admit this is honestly not my strong suit. However, you can do as I say and not as I do (though I sometimes try), and follow these easy tips for making headlines and titles that stick:

  1. Use numbers and lists. Think of headlines you’ve seen…. “5 Tips to…” or “This List of 3 Things…”
  2. Use blazing words that spark interest. And, yeah, I know–we all know that “amazing” post is clickbait. But sometimes not…. Using buzz words like these still play well with humans and algorithms. Make sure your info and writing is on-point and true to your vision, but don’t avoid those catchy titles just because you feel a little silly.
  3. Include tight phrasing that include keywords. My keywords include writing/write/writer, so I am going to use the word write pretty often in my titles. But not always, because I do have other keywords I want to rank for as well–and sometimes it just doesn’t make sense.

Blog Posts are: Time Consuming. Fun. Necessary.

So, Class, which best describes the act of writing blog posts:

A. Time Consuming

B. Fun

C. Necessary

D. All of the Above

 

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Answer: All of the Above. Image via Pexels

Answer: All of the Above

 

Or, possibly A & C if you’re not a writer who enjoys coming up with topics, research, and ideas for blog posts. As a small business, a solopreneur, or any business model that benefits from social media marketing–you should be considering blogging one of your top five tools to boost your social media marketing.

If you’re looking for more tips on blog writing, check out these resources or contact us to find out how Moonphase Creative can help you develop a blogging schedule, a strategy, and solutions for sticking to it.

Get Your Blog On

If you aren’t sure where to start, feel free to reach out and start a conversation with Moonphase Creative. We offer blog writing services and consultation to help you meet your web marketing and communication goals. Have a story but not sure how to tell it? Have ideas but not sure how to organize it? Need blog posts but don’t have the time?

We’ve got you.

Until next time,

Angi

AngiBaker-4
Angi, Owner of Moonphase Creative.

 

 

 

 

 

Brand Communication: Writing with Vision

I’ve been delving into branding and strategy more and more lately, simply because writing for social media is kind of inseparable from the fascinating land of Branding and Marketing. Here are a few thoughts to get you on your own path to better brand communication, on-point messaging, and a more mindful approach to tone and story.

Communicating Your Story

When you’re writing for social media, you are communicating the arc of your brand’s story over the course of social media. The catch is, though, you aren’t the hero. You are the answer to the hero’s struggle, and your mission is to show them all the ways your business, your products and/or services, make their struggle all better.

man and woman having troubled communication
Make your communication clear so the crowd hears you loud and clear. Image: AdobeStock

So communicating your brand’s story should be authentic and engaging, but it should also be incredibly intentional. It should focus on your client persona and really achieve a specific conversation leveraged to gain their interest and trust. This intentional appeal to your perfect client is what will ultimately win you more conversions. Because–as we’ve said before: engagements are great, but conversions are better.

Brand Communication is a Thing

I promise you, brand communication is a thing: if you ignore this important fact, your messaging will be significantly less effective. Operating within your company’s brand and vision can be an entirely different thing from communicating well and communicating effectively. You can communicate well and effectively, but if it isn’t in-line with your brand’s vision, mission, and overall image, then it is counterproductive and can damage your marketing endeavors.

Developing your branding takes time, and there are tons of creatives who dedicate their professional careers to developing brands, cultivating the looks, style, and messaging of a company. For my peeps in Colorado Springs, are just a few places to connect with if you want amazing, professional, and personal attention to brand your professional outfit.

Neon Pig Creative

Ren Creative

Copywriting & Voice

Copywriting can seem like such a stiff and boring aspect of branding and marketing, but the voice of your brand ultimately belongs in the hands of the writer. Finding the right tone and style for your brand’s professional communication pieces, blog posts, general website copy, and social media can be more challenging than you first assume. Considering written tone is harder to decipher with certainty, finding a writer who is a good fit for your brand’s voice is incredibly important.

The nuance of written communication, along with brevity and clarity, are some of the most important elements you need to consider when developing your brand’s written communication. Beyond these things, it should be consistent. When people see an Instagram post, Facebook post, or blog post from your company, the copy should read with a similar enough tone, message, and personality that your audience doesn’t feel jarred, or as though a dozen different people are talking at them through different social media platforms.

These points of consideration should be on your checklist when you set to the tasks of defining and improving your brand communication where necessary.

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Don’t get your wires crossed!    Photo: Alex Andrews

Deliver on What You Say

Consistency is key, so if you can deliver on what you’re saying–then of course your business is solid and gold. I make mention of this because when we work within the structure of Marketing, it can be easy to start making lucrative promises and painting pictures beyond what we can deliver.

Dream big, but dream realistically. Carefully consider your messaging and what you offer, to be sure you set yourself up for a successful delivery of any products, goods, or services. Charge fairly–charge enough that you can take on a comfortable load and make a comfortable living. This factor alone will give you the power to politely decline jobs that sound like they’re not a good fit. If this happens often, it may be time to revisit your strategy and take a look at your ideal client persona vs. what your business is actually attracting.

communicationweb
Every part of your brand’s communication realized on words and visual cohesion. Image:AdobeStock

Communication is Key

Written communication becomes the binding thread between all of your print and web publications. Every single marketing campaign, social media platform presence, and newsletter publication will boil down to the message you send through writing.

Visual content is also important, but without strong writing to carry and lift, everything will fall flat. Poor communication and sub-par writing will leave your readers doubting you, and eventually they will move on to the more polished shop with shinier words and better communication.

If you’re looking for ways to improve your writing, or would like to outsource your writing, please contact us. And if you’re not sure where to begin as you set sail through social media, please feel free to reach out with questions or shoot me an email at

angi.baker.saunders@gmail.com

 

Until next time,

 

 

Angi

Social Media Building Blocks

Copywriting can provide the building blocks for a great social media marketing plan. For all the components of social media that can seem really intimidating, writing is one of the most straightforward aspects that can take up a lot of time but can provide the biggest, most solid foundation for your small business strategy to conquer social media.

 

Which social media platforms should I use?

If your business isn’t currently utilizing online social media, I strongly recommend a Facebook business page and a business Instagram account to closely follow. These are two of the most widely used platforms, and they’re also owned by the same company and this means there is a lot of ways to use these two platforms together to increase your effective use of Facebook and Instagram.

After you feel comfortable with Facebook and Instagram, feel free to add other social media platforms that you would like to use and that make sense for your professional niche. Twitter can be a great platform for bite-sized conversations, link sharing, and finding conversations to be a part of to increase your connection and visibility.

Tumblr is often the forgotten platform, but it focuses a lot on a merging of visual and writing, making it a great place for visual-based solopreneurs to share their work, projects, and passions while having space to talk about your vision at length.

If you’re struggling with knowing where to start, feel free to shoot us an email–Moonphase Creative offer Social Media Onboarding packages and consultation to help connect people with platforms. And of course, there are so many amazing resources online to help sort your first steps in social media.

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Using Facebook to connect, educate, and communicate with your audience is a valuable move. Photo: Pixabay

 

Facebook is your Friend

Having a business page for your business is easy to set up and offers you an almost immediate connection to the world of social media. Posting several times a week with posts that are useful to your audience is a great way to start your social media strategy. Creating strong, useful posts can be intimidating–but scheduling your posts ahead of time can allow you to create your strategy ahead of time and get a leg up on your content creation.

There are numerous resources and pros offering the perfect strategy–so I encourage you to check out some of these great resources for learning the basics of utilizing Facebook as a business page strategy.

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Eye-Candy and interactive! Pinterest offers an opportunity for marketing strategy at its finest. Photo: Pixabay

Learning to use Pinterest

Learning to use Pinterest as an effective marketing tool can be slightly intimidating, and Pinterest won’t be the right social platform for every business–but it can be a fantastic tool for many industries to generate interest and attract clicks to their website. If you have a blog, let your anchor images and body images become the images for Pinterest posts that will entice people to click and learn more on your site.

Some great niches for Pinterest include fashion, visual art and illustration, and foodies–but it certainly isn’t limited to these groups. There are so many ways to use Pinterest as an innovative, effective marketing tool and if this is something you’re looking for more information about check out these folks who have some great things to say about developing your Pinterest marketing strategy.

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Photo by Omkar Patyane from Pexels

Instagram: Conquering the Beast

Instagram can be an absolute beast to effectively use, and conquering the Insta strategy can seem a bit elusive–especially with the constantly changing algorithms. Instagram is easy to use in its most basic sense, but building your following organically can be extremely challenging. Check out this quicksprouts guide to making effective Instagram posts and boosting your Instagram account.

Strong visuals, high-impact designs, and visual messaging that prompts the scrolling IG user to pause is a great goal. A longer caption that relates a compelling story, interesting nugget of education or trivia, or a really helpful how-to is a great way to create authenticity, engagement, and establish your credibility and authority. These points of consideration can help you approach your social media strategy with the right visual-to-copy ration. It is easy to think of IG as a totally visual platform, but considering lengthy captions as an important component of your successful IG strategy, it is extremely important to give attention to those strongly written captions.

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Tackle your social media strategy from anywhere, at any time. Photo by Andrea Piacquadio from Pexels

 

Tackle your Social Media with confidence and consistency. Consistency is really key. Nothing will be built overnight, but your persistence will show results with the right strategy over the course of a few months. If you’re looking to be in touch for more information or consultation, Moonphase Creative is always here to help–feel free to contact us!

 

Until next time,

 

Angi

 

 

Developing Your Content Strategy

There are a lot of ways to streamline your social media marketing and blog post outreach, and a dozen people will tell you a dozen different ways to do it the best. However, if they’re worth their salt, you will hear a few resounding repeats in the advice thrown your way. I’d like to cover some ideas about developing your content strategy in  in short-form.

Firstly, though…

What is Content Strategy?

In short, Content Strategy is how your brand chooses to use social media content (blog posts, Facebook posts, Instagram, Twitter, and so on) in order to strategically appeal to the audience and make connections that become conversions.

Content strategy is kind of like the Ad Man job of the 20th century, in a way. People got really tired of kitschy commercials and two-page print ads in magazines they didn’t want to subscribe to once 2001 arrived. Print advertising isn’t dead, but it has changed. Just like content strategy isn’t new–it’s just been evolving for a while and we’re finally seeing how this little component of online marketing and social media outreach can be a hugely important part to any small business or solopreneur’s strategy.

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Develop your content strategy with authenticity, accuracy, and your audience in mind.

The thing is, content strategy isn’t hard, per se, but it takes a little time to develop and the skillset is an elusive mix of knowledge, common sense, and social savvy. The idea is to develop content that appeals to your crowd in an authentic way–because no one likes a sales pitch that feels smarmy, out-of-touch or too thirsty. I prefer to coach clients when possible to develop their own brand strategy and give them the tools to implement it themselves. I do provide content and social media designs, but largely I truly believe most small businesses and solo professionals can be successfully coached to take the reigns of most of their own social media campaign with the right information and toolset.

Being an Authority & Expert in Your Field

The reason I believe most small businesses and professionals have the potential to arm their own social media is because the biggest piece of the puzzle is being an authentically engaged, dedicated expert in your field. You can learn how to wrangle your social media; but your expertise is exactly why you do what you do. That being said, a successful and well-done content strategy plan can be time-consuming–which is why some choose to outsource the job to freelancers like myself who invest their time and unique toolsets into this as a full-time career.

But–time and toolsets aside–

People want knowledge and answers to their questions. That’s the big thing to remember when piecing together your brand’s social media strategy. People want to hear from an authority on topics of concern. This is where a small business has the chance to give followers and potential followers a clear idea of who your company is and what knowledge and expertise you offer. The internet is a scary place filled with misinformation and scammy back-alleys. So, if you can prove you’re a genuine, authentic person with actual authority and knowledge on your topic–you’re golden.

Because content strategy is developing ideas about how you can communicate your knowledge and know-how to your audience in an authentic way that keeps them coming back for more. That’s it. In a nutshell, that’s what you need to do in order to grow the right kind of following that will turn into sales/loyal clients/returning patrons (and so on).

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A successful plan for your content strategy is possible with a little planning and consideration.

How Do I Create a Plan for Content?

You might be asking where to begin and wondering how to create a plan for your content.

Forget the strategy, how do I even make good content?!

I’ll talk more about the particulars of content in a future post–but simply put Content is simply the stuff you are talking about, promoting, and showing across your social media platforms. Are you talking about the hot new homes for sale in your area? That’s your content: the real estate market is the subject you’re discussing. Are you sharing a DIY post on how to mend a hole in your shirt? Then your content is craft and DIY related, and your mending a shirt blog post is probably going to appeal for people searching DIY methods for fashion, or “clothing hacks” for everyday people.

Knowing your audience is absolutely key in planning your content. But before that, even, you must know your brand. This seems insanely obvious, but it is painfully true that many solopreneurs and small businesses do not know their own business well enough to be generating the right kind of content.

Often times, my clients know their industry really well, but they’re failing to see how valuable and indispensable they are within the industry they serve. Know your own worth, trust your authority, and make lists about what you do and why. Once you have explored what you do and how you serve people with expertise and authority–write down your plan.

Content Strategy: The Authority Plan

Develop a two-week plan that covers a certain topic in part. You can cover this over the course of two or three blog posts, and then promote these posts across other social media platforms. Talk about your current blog posts that are offering an “in-depth look at the industry (fill in your niche)” or share resources related to your two-week campaign in addition to the blog post you wrote on the topic.

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Create a sense of authority and expertise while also remaining relatable to your audience.          Photo by Christina Morillo

This is a reinforcement of your expertise and authority, which highlights what you can do for your clients and why you’re worth hiring. The best part is? Your how-to and information campaigns can honestly help people and you never had to pitch an awkward, weird sales-pitch to someone who didn’t want to hear it in the first place.

Content Strategy: The Launch

Gear your social media toward a launch. Maybe it will be the launch of a new product or a new class you’re teaching. It’s up for you to decide, but if this is a good fit for your small biz and what’s happening in your brand’s world, The Launch is a fantastic way to operate on a couple of marketing techniques that can really motivate people to jump on board your train of awesomeness.

The launch strategy capitalizes on a few things for your readers/viewers. First of all, since the launch happens at the end of a timeline, there is a countdown and a sense of scarcity as tickets/availability/time dwindles as the launch date draws closer. The “get it before it’s gone” mentality makes it hard to pass by if it is something that intrigues your readership or viewers.

Content Strategy: The Evergreen

I know I’ve talked about evergreen content before, but evergreen content really is that valuable. It’s the kind of stuff that, over time, stays relevant in the Google rankings because it remains relevant. If you write a really fantastic and informative, helpful post on a common problem in your field, people searching for a common solution to this common problem will be thankful you shared the answer.

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Demonstrate your expertise and show what you do as a form of content strategy.                     Photo by Andrea Piacquadio 

It’s the perfect chance to flout your authority and help some people out–who, in turn, might just poke around the rest of your website/channel/social media account and decide you’re pretty much the bee’s knees. At this point, at the very least you have the chance of earning a new follower. And, best case scenario, this evergreen content could earn you a converted client because they have found you–and your information–to be tried-and-true.

 

 

 

 

What Can Digital Marketing Do For You?

“But wait!”

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What if I told you Content Writing has EVERYTHING to do with Digital Marketing?

 

“You’re a writer.

Oh. Okay.

But what if I told you that a lot of what I offer as a Copy and Content Writer has everything to do with marketing? And, since I primarily write for web, my writing really has everything to do with digital marketing–though, no, I am definitely not a digital marketer.

What is Digital Marketing?

So, first off, what is digital marketing, actually?

HubSpot gives this definition:

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

And that is exactly why my job as a copy and content writer has everything to do with digital marketing. I write for every single one of these platforms. As Donald Miller, author, speaker, and creator of the StoryBrand concept says, words are the ultimate tool in storytelling.

Visual storytelling is awesome. Having clean, crisp images and a color palette that ties in a brand’s identity and helps sell a brand image and further their story is awesome. But at the end of the day, folks, it comes down to words.

What Can You Do to Tackle Digital Marketing?

Since Digital Marketing really is an umbrella term encompassing all the many ways we target, connect, and engage audiences online, tackling digital marketing can have a lot of steps. I recommend setting some doable, bite-sized goals for yourself and starting small. Perhaps this means setting up a website for your small business, and then committing to writing blog posts regularly to help boost your SEO organically.

Then, after you’ve mastered that, perhaps your next step is tackling Facebook and Instagram. Make business accounts for both of these social media powerhouses and start sharing those blog posts you’re publishing regularly, and commit to several weekly posts on Instagram showing relevant content rather than just pictures of your adorable dog cuddling a parakeet.

 

Develop Your Digital Marketing Plan

Developing your digital marketing plan can be a process that evolves overtime. But, basically, you should commit to three or four strategies and then prioritize following through. Trust me, this will be the hardest part.

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Outsourcing your digital marketing implementation might end up being a really great option for you, or you might find that utilizing a suite of nifty tools like Buffer and Hootsuite are the answers to your side-hustle prayers.

Learning about different ways to digitize your marketing and diversifying your strategy will be key to your success. Check out some of these ideas to keep growing your digital marketing strategy.

Whatever route you choose, remember that the follow-through is most important. Especially in organic SEO: consistency is key, as results can easily take six months to become noticeable.

Familiarize Yourself with Writing Techniques

In addition to learning the basics of digital marketing, familiarize yourself with writing techniques. Learn how writing for web and digital marketing works, and make an effort to identify your strengths weaknesses as a writer. This really will help your professional communication in every aspect, from emails to blog posts, to social media blurbs and bylines.

Check out my post about writing a blog post for some really basic ideas on getting started, or read up on SEO strategies in 2020.

And beyond trade-specific writing info, check out resources like Grammar Girl’s guide to writing properly (her blog is full of fascinating word-nerd info), or take a quick course to freshen your business and casual writing skills. Top-level writing will definitely help you pull of you DIY digital marketing endeavors with greater success. If that isn’t your skillset and you’re not eager to make time for it yourself, outsourcing copy and content is a viable solution that many small businesses find a huge time-saver and value-booster.

Stay Committed

Stay committed to digital marketing strategies and implementations. I’ll reiterate what I said throughout previous paragraphs about that exact thing.

Stay committed to your digital marketing plan.

Stay committed to developing your understanding of what works and what doesn’t.

Stay committed to content planning and strategic posting schedules.

And if you can’t, then commit to outsourcing the work to someone who does it for a living because it really can be that much of a game-changer for any company.

What’s your plan going to be?

So now that you know what digital marketing is, and a little bit about what it might entail, what is your plan going to be?

As always, feel free to be in touch. Email me or find us on Facebook. Moonphase Creative is always excited to help you in whatever phase you’re orbiting.

 

Until next time,

 

Angi