Raise Your Voice: Write Louder

Writing for the web can feel like shouting off a cliff into a strong wind that carries your words absolutely nowhere. So I thought I would offer a little class on Blog Writing in an intentional way that can help boost your visibility, credibility, and overall staying-power in the world of web marketing relevance. If that “shoutingContinue reading “Raise Your Voice: Write Louder”

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Social Media Building Blocks

Copywriting can provide the building blocks for a great social media marketing plan. For all the components of social media that can seem really intimidating, writing is one of the most straightforward aspects that can take up a lot of time but can provide the biggest, most solid foundation for your small business strategy toContinue reading “Social Media Building Blocks”

Developing Your Content Strategy

There are a lot of ways to streamline your social media marketing and blog post outreach, and a dozen people will tell you a dozen different ways to do it the best. However, if they’re worth their salt, you will hear a few resounding repeats in the advice thrown your way. I’d like to coverContinue reading “Developing Your Content Strategy”

What Can Digital Marketing Do For You?

“But wait!”   “You’re a writer.” Oh. Okay. But what if I told you that a lot of what I offer as a Copy and Content Writer has everything to do with marketing? And, since I primarily write for web, my writing really has everything to do with digital marketing–though, no, I am definitely not aContinue reading “What Can Digital Marketing Do For You?”

Writing a Blog Post 101

If you’re reading this, you may be wondering how to build more exciting, engaging content for your blog. You probably know that a blog is super important for your website. And you probably understand that frequent posting (at least weekly!) is key. But what you may not be so sure about is how do I create aContinue reading “Writing a Blog Post 101”

Moonphase Creative’s Guide to Writing for Your Brand

Writing for your brand’s blog can be so intimidating. Finding your topic, structuring the post, planning the links, the images, then promoting it across all the social media platforms… But it doesn’t have to be such a battle to come up with relevant content that engages and informs your audience. Tell a Story Tell aContinue reading “Moonphase Creative’s Guide to Writing for Your Brand”

Positive Lead Generation: 5 Reasons to Avoid Paid Ads

What is Lead Generation in Digital Marketing? Lead Generation in digital marketing is an incredibly important part of a small business’s strategy to success. Any potential customer who is considering your brand, business, or product, is considered a lead. You can generate leads through social media, as an example, with the ultimate goal being toContinue reading “Positive Lead Generation: 5 Reasons to Avoid Paid Ads”