How (and What) to Write for Business

In two weeks we’ll launch the first night of:

How (and What) to Write for Business

We will be covering ways you can boost your written communication and write better blogs, craft awesome emails, and communicate fo your business with brand, tone, and messaging in mind. We will be offering a lot of tips and tricks and solid info, as well as a real-world assignment that you can use in your own business endeavors. You’ll write a blog and/or email for business, applying the things we learn and discuss in class.

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Get creative. Start communicating in a whole new way with Moonphase Creative’s Writing Course. image: Adobe Stock.

The second night of class (and final class! yes, short and sweet), you’ll receive constructive feedback and ways to keep carrying your writing to the next level. We’re keeping the class small and personable in order to facilitate a COVID-19 friendly setting, and to ensure each student gets the best in personalized feedback and individualized instruction.

Teaching to Empower

I’m teaching business owners, employees, and self-employed folks how to write for business in order to empower your career journey. Learning how to write for business with marketing in mind goes beyond simple grammar mechanics. We will cover ideas surrounding Call to Action, structuring a blog post, utilizing keywords and doing market research in order to craft your message with strategy and purpose.

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Learn to create compelling written communication for your business. Image: Pexels

You’ll be doing some real world work to research, formulate, and craft writing that really responds to our discussion and the things we’ll be talking about. From content creation and content strategy, to planning your social media, we’ve got a lot in store for this class.

Wednesday, September 16th & 23rd

We plan to offer classes continually on Wednesday evenings, and the first will be held September 16th and 23rd, from 5 to 6.30 pm. The class takes place in downtown Colorado Springs at Wolf & Key Marketing, located at your 745 E. Pikes Peak Avenue

You’ll head home from the first evening with an assignment, armed with information about how to complete the writing assignment with things like

  • Blog Post Structure & How to Organize for SEO
  • How to Write with Keywords
  • Word counts
  • How to Write Effectively
  • Brand Communication & Messaging

Come prepared with a notebook and pen/pencil (required) and a laptop or iPad if you have one (not required). The cost is $60, and limited to five students, so you’ll want to get in touch ASAP to reserve your spot.

Good Writing Takes Practice

Good writing takes time, and it takes practice. I’m often hired by those who do not have the time to devote to blog writing or email marketing, and I can be a huge help to those who have the budget and bandwidth. However, I get that many small business owners and solopreneurs are wearing every hat in the business. That was my real motivation in forming this class.

I wanted to offer an affordable class that didn’t demand weeks of commitment, but offered the opportunity to learn some really helpful stuff about writing for business. How do you choose blog topics? How often should you be posting on social media? What is content strategy? How do you write a solid email campaign?

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The take home assignment will leave you with real-world application and positive feedback. Image: Pexels

My goal is to look at the writing itself, rather than tools and platforms, so while we might go over a few things like MailChimp or WordPress blogs, the overall focus of this class is writing and writing alone. I’m happy to help students go beyond and learn more, but for the purposes of this class we will focus on your writing skills, developing really clear, strong communication that is very easily plugged into the platforms so that when your writing goes live, you feel proud and confident about the messages you’re publishing.

Moonphase Creative Classes: Live, In-Person, Online

So far, this class will only be available In-Person, but I’m hoping to expand into online accessibility and various forms of recorded and live classes. I’ll be exploring platforms and options on my end, and of course you can email me with any suggestions you might have.

Want more information on this class or other opportunities to learn and connect? Please contact Moonphase Creative and let us know what your writing needs are.

COVID 19 Classroom Precautions

We are keeping the class small (Limit 5!) to be mindful of COVID 19, and to help ensure an educational experience that is personalized and meets students in a unique and direct way. We also will require masks, as per state guidelines. Probably the coolest part? Wolf & Key Marketing will have a whole wall that can be opened (weather allowing) for optimal airflow and extra ventilation.

If you have any questions or concerns about our in-person learning opportunity, again, please reach out to discuss upcoming online learning options and let us know how we can continue to develop our educational outreach to better serve our community.

Colorado Springs & Beyond

Of course, teaching in-person (let’s be honest–I MISS PEOPLE!! Which is saying something, as I’m an introvert), is only easy if you are also be in the Springs. Again, we are working on ways to connect and educate online. Innovation has never been a strong suit when it comes to technology, if I’m honest, so bear with us as Moonphase Creative once again evolves and expands to meet the evolution of this crazy universe we’re spinning through.

We hope to see you soon, in the classroom or around the blog and in the comments.

 

Until next time,

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Moonphase Creative’s Guide to Writing for Your Brand

Writing for your brand’s blog can be so intimidating. Finding your topic, structuring the post, planning the links, the images, then promoting it across all the social media platforms…

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Content Strategy can be key to making your business light up online.

But it doesn’t have to be such a battle to come up with relevant content that engages and informs your audience.

Tell a Story

Tell a story in a blog post, but include your call to action and let your keywords carry it. People love stories, and all the better if they can envision themselves somehow fitting into this story.

Once, I wrote copy for a septic tank company and it was very clear, as I got to know the client, that their brand’s story was super important. As I wrote the copy for their website, I kept that story at the forefront of my mind. Everything related to the topic of septic tanks and systems and repairs–but I kept their copy super personable and related the brand story throughout the website because it was relatable, engaging, and–most importantly–the brand’s story was all about the people at the center of their plot: the customer.

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Tell the story your client wants to read.

Their company was all about the community they serve. Their story was about educating and helping a rural community live with septic tanks and properly care and maintain for those systems. The branding of their company depends on connecting to that community in an authentic, friendly, but professional way that assures the main character: we’ve got your septic situation covered.

In a blog post, your brand’s story should be the overall package. Pick a specific story to tell in order to richly illustrate your points, engage with the reader, and build a sense of loyalty and familiarity.

Embrace the Evergreen

Evergreen content is Queen, so embrace this type of always-relevant blog post. It is perfect for link-backs, for eternal sharing, and makes a great “foot in the door” type post where people learn about your particular expertise, knowledge, and experience.

This kind of content is meant to be timeless, so the topics are all about stuff that remains relevant no matter the season or place or time. Think: ways to organize your desk, types of work strategies or recipes for general success. Depending on your company niche, your specific evergreen content might be industry-specific.

Other types of evergreen content have what I like to call “revolving relevance.” These are seasonal pieces that will be relevant every year for a period of time. Examples of this kind of “revolving evergreen relevance” include topics such as “Holiday Survival Strategy” or “Tips for Staying Calm During Tax Season” or something like “Five Ways to Celebrate Back-to-School.”

All those imaginary titles operate on the idea of a seasonal event, but their general tone and content should be re-useable from year to year with, maybe, some tweaks and revisions to update and freshen the content.

Overall, evergreen content is the stuff of dreams. It is always shareable, always relevant, and can go far in having huge circulation possibilities to boost your brand awareness and gain new followers and invite potential clients to dig deeper for what other things you have to say.

 

But…Jump on the Trend Train

Having touted the lovely perennial charm of an evergreen post, I must also recommend jumping on the trend train from time to time. This is great for a short burst of marketing frenzy, or capitalizing on something extremely crazy and all-encompassing (like COVID-19, for instance).

Trend posts (like this post about fashion for holiday 2015) can capitalize on the here and now, and play to people’s obsessive scrolling “FOMO” behaviors. If your’e sharing info about a topic that just came out in the new a day earlier, people are going to be operating on a sense of urgency and immediacy as they interact with your post.

Structure and post accordingly. These sorts of posts rely on a certain infusion of energy and urgency to make them float. Don’t worry about being on trend all the time. In fact, avoid being a slave to trends. Evergreen is still the way to go, but sharing popular news and offering some insight from your niche industry perspective is definitely something to consider every once in a while.

Teach, Preach, and Carry On

Establish your expertise, share your passion, and show that you are a confident and competent name in your profession. But, remember too, your potential customer is coming to you for their personal victory. Your brand, your product and service, is the thing they want or need to do better in life. Assure them that they’re in good hands, that your knowledge is sound and what you have to offer is top-notch.

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Plan your content and write with confidence to show clients you’re an expert in the field.

Your confidence will carry you: the way you speak and write, the way you carry yourself in a meeting or presentation, and how you come across to others in person. But your knowledge will be the most important thing that lets people know your service is definitely worth their time and money. People will want what you have because they see that your knowledge can help them succeed.

Your knowledge needs a vehicle, though, and that vehicle will be the most important aspect of your brand’s online presence. This vehicle can be a blog, a website, a social media account, or some hybrid collection of all these things. The way you write for your brand on these accounts and within these vehicles will be key to your success.

 

Words & Pictures

It honestly comes down to words and, second to that, pictures (or, overall, your visual presentation and aesthetic). Pretty images, savvy design, trendy aesthetics: all these things are wonderful to have, and they can do a lot to boost your overall appearance and even the readability of your brand. But, for better or worse, words become the most important part of your brand. Whether we’re talking about print or web, words are the biggest thing driving your brand’s story, and your story is always the thing that makes the biggest impact.

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Contact Us. We’re all about writing your story so you have time for more.

So bring your words to the next level. Read about how organic SEO can help your website grow overtime. Find out how telling a story can help you connect to the perfect client. Practice writing bios and bylines and your company’s mission until it is easy to explain in a quick, succinct way. And if you just don’t want to do all that work on writing, consider hiring someone who can.

Until next time,

 

Angi

 

 

Moonphase Creative: Fam Edition

Last week the world sent kids back to school without leaving the house. I say world, but I mean our little house–as well as many other homes around certain districts in our city and surrounding US. It was a huge deal; educators had to scramble to develop some kind of e-learning based strategy while facing the exhausting, scary, stressful pandemic that still grips us all.

 

Family First, Work Second

Putting family first and work second has been really hard for me to do, honestly, and I want to say that sounds awful–but it isn’t. In fact, all of us probably have a hard time shifting our priorities and reframing our world to fit a new normal that isn’t normal at all. I miss quiet mornings after my older three have left, and it feel less restful and more stressful a lot of the time. But I’ve decided to remind myself that if I can successfully put the kids before my own work, there will be more time left for my personal work goals after everyone is on task, regulated.

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Family: this was not even a year ago, but yet it feels like a lifetime when they change so fast.

Learning Strategies

As I shape learning around the online curriculum put forth by the teachers and school district, I try to incorporate learning strategies for myself. I’m as much of a learner in this situation as they are. I’m constantly figuring out how to structure the day so everyone gets the time and attention that they need.

I also see so much of myself in all my kids in the ways they learn, the ways they get frustrated with hard concepts, and the ways they devise coping and learning strategies. If nothing else, that has caused me to have a better sense of empathy and also, I have to laugh at these tiny mirrors of myself all over the house.

 

Language Arts

Since I’m a writer, this is the subject I get most passionate about–but most frustrated with when I see sloppy efforts from the very people that took up real estate in my own body for nine months. At the end of the day, though, we’ve been embracing the journey together and I’m hopeful my middle schooler, especially, will exit this strange period of homeschooling with a better sense of paragraph and essay structure than she had before our homebound time began.

Art Lessons

And since I’m an artist, of course, art lessons are the absolute best part of the day (and please check out the Artful Parent for so many wonderful ideas!!!). So far, we’ve explored paint and composition. We took found objects (rocks, buttons, some destructed dead flowers) and played with the idea of composition on some plain white Bristol paper. It was fun to make moveable art that wasn’t permanent. My five year old asked where the glue was and she seemed genuinely shocked that our art was not, in fact, meant to stay on the paper.

We took pictures, but otherwise it was purely an experiment in tactile joy and an experiential delight. I found it freeing, too, to not have yet another “masterpiece” to store somewhere (or, really, throw away without being found out by the kids).

Other Subjects

We tackle the other subjects with the help of Pinterest, IXL, and the lessons we see in the world on a daily basis. It won’t be easy, but I have found the more I give to them, the more I get back. We can’t pour from an empty cup, but sometimes I am too much of the mindset that I need to work or meet a goal before I have time for lessons or games.

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Excuse the overflowing trash..I did empty that right after the sink or float experiment!

I hope I can remember to be a lifelong learning right next to them. I hope I can set aside my emails and work goals long enough to really enjoy a round of Slap Jack and Go Fish. I hope I can genuinely let go of my To-Do list to completely fall into a lesson in composition and an experiment in science with my kids.

If you’re in the same boat, let us know how it’s going in the comments! I’m letting go and leaning in, and I hope you can, too. Be kind–these days are long while the years are short, and we’re all in this together.

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Family Edition: and a reminder we need to get photos again, as I was pregnant with baby H here!

 

Until next time,

Angi

 

 

 

 

Moonphase Is Growing!

New Business Cards from the wonderful Moo.

Art+ Writing classes are growing and evolving and I feel so inspired by the work I see happening among my students. The classes serve as so much more than a lesson in writing and art (although there are those benefits too!), but a personal journey of self-expression and catharsis.

I am looking to expand my teaching venues and have been collaborating with some amazing folks to find ways to make Art + Writing workshops available to a broader spectrum of our Colorado Springs community. It makes my heart full to know my work can serve as a vessel of personal transformation, and I am honored to be meeting people who can help facilitate the message and work my heart and soul have been quietly piecing together in the past year.

So please stay tuned for more good things, and always feel free to message me to open a dialogue about how Art + Writing could be a good fit for you or someone you know!

 

Moonphase Updates

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This is me. I’m excited.

I am excited to share updates and information about both my sales AND classes I will be teaching. I’ve updated my Etsy shop, and would love to ship some art to a good home. A lot of my art has been not only a joy to create, but a joy to share, and the process itself has inspired the classes I will be teaching in March & April.

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Art for sale in my Etsy: http://etsy.com/shop/moonphasecreative

In addition to creating these darling little paintings that can sit on a desk or mantle, or find their way into gift bags and gift boxes, I’ve created the framework for some classes that I am REALLY excited to share with you.

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This is an example of what we will do in the 2 hour workshops that happen on Saturdays at Cottonwood Center for the Arts.

I want to inspire people to creatively take the helm of their daily lives. How can we use art and writing to delve deeper into our personal growth? How can we use words and art to be unique in our self-expression?

 

I’ve also been exploring some fine art projects/hibernating writing projects; it has been wonderfully busy around Moonphase Creative, and I’m very excited to keep sharing the developments on several projects I’m taking on.

Please email me or find me on social media if you’d like more information on the Art + Writing Class Series or the Illustrator’s Alley series that will start in March at Cottonwood Center for the Arts.