What Can Digital Marketing Do For You?

“But wait!”   “You’re a writer.” Oh. Okay. But what if I told you that a lot of what I offer as a Copy and Content Writer has everything to do with marketing? And, since I primarily write for web, my writing really has everything to do with digital marketing–though, no, I am definitely not aContinue reading “What Can Digital Marketing Do For You?”

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Positive Lead Generation: 5 Reasons to Avoid Paid Ads

What is Lead Generation in Digital Marketing? Lead Generation in digital marketing is an incredibly important part of a small business’s strategy to success. Any potential customer who is considering your brand, business, or product, is considered a lead. You can generate leads through social media, as an example, with the ultimate goal being toContinue reading “Positive Lead Generation: 5 Reasons to Avoid Paid Ads”

Small Businesses & Content Strategy

Small businesses are rethinking their strategy, and content strategy and social media can help.

Three Types of Blog Posts and When to Use Them

Deciding what you’re writing about can seem daunting, but make sure it falls under your own area of expertise. Your blog topics should be about what you’re about. In short: Be You and your passion really will guide your content.

Hiring a Writer: 5 Reasons You Totally Should

Connecting and Expanding A lot of small business owners struggle with connecting to the community and expanding their clientele. No matter the type of business, nearly every small business owner is hoping to create meaningful and, ultimately, profitable relationships with clients. As a business owner and a copywriter, I’m always learning more about ways toContinue reading “Hiring a Writer: 5 Reasons You Totally Should”