“You’re a writer.”
But what if I told you that a lot of what I offer as a Copy and Content Writer has everything to do with marketing? And, since I primarily write for web, my writing really has everything to do with digital marketing–though, no, I am definitely not a digital marketer.
What is Digital Marketing?
So, first off, what is digital marketing, actually?
HubSpot gives this definition:
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
And that is exactly why my job as a copy and content writer has everything to do with digital marketing. I write for every single one of these platforms. As Donald Miller, author, speaker, and creator of the StoryBrand concept says, words are the ultimate tool in storytelling.
Visual storytelling is awesome. Having clean, crisp images and a color palette that ties in a brand’s identity and helps sell a brand image and further their story is awesome. But at the end of the day, folks, it comes down to words.
What Can You Do to Tackle Digital Marketing?
Since Digital Marketing really is an umbrella term encompassing all the many ways we target, connect, and engage audiences online, tackling digital marketing can have a lot of steps. I recommend setting some doable, bite-sized goals for yourself and starting small. Perhaps this means setting up a website for your small business, and then committing to writing blog posts regularly to help boost your SEO organically.
Then, after you’ve mastered that, perhaps your next step is tackling Facebook and Instagram. Make business accounts for both of these social media powerhouses and start sharing those blog posts you’re publishing regularly, and commit to several weekly posts on Instagram showing relevant content rather than just pictures of your adorable dog cuddling a parakeet.
Develop Your Digital Marketing Plan
Developing your digital marketing plan can be a process that evolves overtime. But, basically, you should commit to three or four strategies and then prioritize following through. Trust me, this will be the hardest part.
Outsourcing your digital marketing implementation might end up being a really great option for you, or you might find that utilizing a suite of nifty tools like Buffer and Hootsuite are the answers to your side-hustle prayers.
Learning about different ways to digitize your marketing and diversifying your strategy will be key to your success. Check out some of these ideas to keep growing your digital marketing strategy.
Whatever route you choose, remember that the follow-through is most important. Especially in organic SEO: consistency is key, as results can easily take six months to become noticeable.
Familiarize Yourself with Writing Techniques
In addition to learning the basics of digital marketing, familiarize yourself with writing techniques. Learn how writing for web and digital marketing works, and make an effort to identify your strengths weaknesses as a writer. This really will help your professional communication in every aspect, from emails to blog posts, to social media blurbs and bylines.
And beyond trade-specific writing info, check out resources like Grammar Girl’s guide to writing properly (her blog is full of fascinating word-nerd info), or take a quick course to freshen your business and casual writing skills. Top-level writing will definitely help you pull of you DIY digital marketing endeavors with greater success. If that isn’t your skillset and you’re not eager to make time for it yourself, outsourcing copy and content is a viable solution that many small businesses find a huge time-saver and value-booster.
Stay committed to digital marketing strategies and implementations. I’ll reiterate what I said throughout previous paragraphs about that exact thing.
Stay committed to your digital marketing plan.
Stay committed to developing your understanding of what works and what doesn’t.
Stay committed to content planning and strategic posting schedules.
And if you can’t, then commit to outsourcing the work to someone who does it for a living because it really can be that much of a game-changer for any company.
What’s your plan going to be?
So now that you know what digital marketing is, and a little bit about what it might entail, what is your plan going to be?
As always, feel free to be in touch. Email me or find us on Facebook. Moonphase Creative is always excited to help you in whatever phase you’re orbiting.
Until next time,