What Can Digital Marketing Do For You?

“But wait!”

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What if I told you Content Writing has EVERYTHING to do with Digital Marketing?

 

“You’re a writer.

Oh. Okay.

But what if I told you that a lot of what I offer as a Copy and Content Writer has everything to do with marketing? And, since I primarily write for web, my writing really has everything to do with digital marketing–though, no, I am definitely not a digital marketer.

What is Digital Marketing?

So, first off, what is digital marketing, actually?

HubSpot gives this definition:

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

And that is exactly why my job as a copy and content writer has everything to do with digital marketing. I write for every single one of these platforms. As Donald Miller, author, speaker, and creator of the StoryBrand concept says, words are the ultimate tool in storytelling.

Visual storytelling is awesome. Having clean, crisp images and a color palette that ties in a brand’s identity and helps sell a brand image and further their story is awesome. But at the end of the day, folks, it comes down to words.

What Can You Do to Tackle Digital Marketing?

Since Digital Marketing really is an umbrella term encompassing all the many ways we target, connect, and engage audiences online, tackling digital marketing can have a lot of steps. I recommend setting some doable, bite-sized goals for yourself and starting small. Perhaps this means setting up a website for your small business, and then committing to writing blog posts regularly to help boost your SEO organically.

Then, after you’ve mastered that, perhaps your next step is tackling Facebook and Instagram. Make business accounts for both of these social media powerhouses and start sharing those blog posts you’re publishing regularly, and commit to several weekly posts on Instagram showing relevant content rather than just pictures of your adorable dog cuddling a parakeet.

 

Develop Your Digital Marketing Plan

Developing your digital marketing plan can be a process that evolves overtime. But, basically, you should commit to three or four strategies and then prioritize following through. Trust me, this will be the hardest part.

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Outsourcing your digital marketing implementation might end up being a really great option for you, or you might find that utilizing a suite of nifty tools like Buffer and Hootsuite are the answers to your side-hustle prayers.

Learning about different ways to digitize your marketing and diversifying your strategy will be key to your success. Check out some of these ideas to keep growing your digital marketing strategy.

Whatever route you choose, remember that the follow-through is most important. Especially in organic SEO: consistency is key, as results can easily take six months to become noticeable.

Familiarize Yourself with Writing Techniques

In addition to learning the basics of digital marketing, familiarize yourself with writing techniques. Learn how writing for web and digital marketing works, and make an effort to identify your strengths weaknesses as a writer. This really will help your professional communication in every aspect, from emails to blog posts, to social media blurbs and bylines.

Check out my post about writing a blog post for some really basic ideas on getting started, or read up on SEO strategies in 2020.

And beyond trade-specific writing info, check out resources like Grammar Girl’s guide to writing properly (her blog is full of fascinating word-nerd info), or take a quick course to freshen your business and casual writing skills. Top-level writing will definitely help you pull of you DIY digital marketing endeavors with greater success. If that isn’t your skillset and you’re not eager to make time for it yourself, outsourcing copy and content is a viable solution that many small businesses find a huge time-saver and value-booster.

Stay Committed

Stay committed to digital marketing strategies and implementations. I’ll reiterate what I said throughout previous paragraphs about that exact thing.

Stay committed to your digital marketing plan.

Stay committed to developing your understanding of what works and what doesn’t.

Stay committed to content planning and strategic posting schedules.

And if you can’t, then commit to outsourcing the work to someone who does it for a living because it really can be that much of a game-changer for any company.

What’s your plan going to be?

So now that you know what digital marketing is, and a little bit about what it might entail, what is your plan going to be?

As always, feel free to be in touch. Email me or find us on Facebook. Moonphase Creative is always excited to help you in whatever phase you’re orbiting.

 

Until next time,

 

Angi

 

Hiring a Writer: 5 Reasons You Totally Should

Connecting and Expanding

A lot of small business owners struggle with connecting to the community and expanding their clientele. No matter the type of business, nearly every small business owner is hoping to create meaningful and, ultimately, profitable relationships with clients. As a business owner and a copywriter, I’m always learning more about ways to network, connect, and expand my own presence, and it’s been valuable to consider how my business can help other businesses.

Show-Up and Be Seen

I try to connect and show-up in the real world more so I, as a business-person, can be seen. No one can hire me to write if they don’t know I exist, right?! Attending events and meetings that relate well to my niche, for instance, helps me connect and serve more of my local community. And I love the conversations that come up about what other people are trying to do to show up and be seen in their industries, too. I notice trends within these conversations, like, oh, I know I should be updating my website more, but… and Social Media Marketing is definitely important, but…

And those “buts” are so often along the lines of: but I don’t have time. But I hate writing blog posts. I can never think of what to say. Who has time for it?

It might be time to hire a writer if:

  • You need more time to do the stuff that interests you within your business.
  • Your website is up and going, but you struggle to keep it updated with fresh and relevant content.
  • Increasing web-presence is your goal, but social media can be so hard to tackle.
  • The niche industry you work in has specific language and particulars that make it hard to communicate with the general population.
  • You know what you want to say, but writing is hard.

More Time For Your Business

This one is the obvious one, but you need time for your business. Maybe you’re super-busy with daily tasks, you have no time to sit down and crank out two-thousand-word articles on a weekly basis.

A writer can do this for you, because their job is to write. You want to connect with more peeps and grow your business, but you also need to do all the things. Let your passion be your passion, and outsource the time-consuming parts that fall outside your scope of expertise.

Your Website Needs Content

Every website needs content, and they need good content. What people might not consider once they’ve partnered with a pro designer or web dev to launch the website of their business-dreams, is that once that pro website is up and running, your Google rankings don’t make themselves. Among all the SEO strategies, fresh, continuous content is still key to getting your rankings up there.

SEO writing is more than dumping words on the blog, too. It’s why writers like myself geek out over keyword analysis and silly formulas that actually work. As a writer, I happen to be a fan of writing, though, so while I’m applying the stats and the formulas, I’m still striving to create relevant, engaging content for my clients that works on several levels.

Increase Your Organic Google Traffic

If you want to increase your organic google traffic, solid writing can be key. Social Media Marketing can take place across a ton of platforms like Twitter and Instagram, but a website is often home-base for a small business. Often, the social media marketing strategy will involve some kind of funnel back to a business website. So, if you’re looking for one more way to connect people to your website—and to your services!—frequent, relevant, fresh content on your website’s blog is definitely one way to increase the traffic and Google ranking of your website.

A writer can prioritize your company’s blog-writing and deliver those blog-posts to you on a schedule, leaving you with one less worry. Did you know Google loves posts around 1,500 words? And did you know there are a few ways to format your blog posts to increase your visibility? I’ll try to get to those topics on another day…

But, seriously, there are so many little details that can be second nature to a good content or copywriter—and since it’s an industry unto itself, it could be a complete hassle for business owners to follow trends and adjust their writing formula to meet all the new “rules” for writing on the web.

Your Industry Language is Too Specific

This is maybe my favorite reason for people to hire me–when their passion involves an industry language that is super specific. I often work with people who are experts in their industry, and that expertise can actually hinder their ability to talk about what they do to people who need their services the most. Perhaps it’s a plumber or an electrician, or a massage therapist or insurance sales person. I love being an “interpreter.” Because I am not an expert in your industry, I must research and learn enough to effectively communicate accurate, relevant information to your audience.

I love the initial conversation with clients, because I always learn so much. I can tell their expertise and passion converge, but this makes it hard to connect with accessible language. Commercial electric engineering? Specialty plumbing? Auto detailing restoration or detailing? I had no knowledge until I wrote for these industries.

Writing is Hard

This may or may not ring true to you, but writing can be hard. I know, because my Master’s is in writing. When I was working on my thesis, it sometimes felt like I would never hear another positive word about my paragraphs. The work was exhausting, tedious, and mind-numbing at times. But, at the end of the day, I love writing in a lot of forms because it is my chosen niche industry, so all that difficulty is worth it. 

Oh, and writing is a talent. Now excuse me while I laugh at that one. No, writing is a niche skill that some kind-of-crazy people (like myself) spent a few extra years learning on a whole different level of intensity. Many people can write, and perhaps they can write really well. But gaining the skills to fluently write about things outside your knowledge-base, while plugging in certain SEO criteria, is definitely a “talent” in the sense that it is a focused skill.

My training as a writer never really ends. I’m always learning more about how SEO and social media work. The way it works constantly changes. This means I’m constantly adjusting my approach and looking for ways to be better and more efficient. It isn’t hard, but it certainly isn’t something every business owner wants to do in addition to all the other things their management duties entail.

Are you ready?

Are you ready to hire a writer? Or are you ready to be a writer? Either way, it’s a call to action if you’re serious about connecting people to your website. If you want to learn more about how hiring a writer can help your business, please contact us. And if you’d like to learn more about writing, please… contact us! I’m always so happy to answer questions and have a conversation about words.

Angi is a freelance writer based in the Colorado Springs area. Contact us if you would like to connect!