Social Media Building Blocks

Copywriting can provide the building blocks for a great social media marketing plan. For all the components of social media that can seem really intimidating, writing is one of the most straightforward aspects that can take up a lot of time but can provide the biggest, most solid foundation for your small business strategy to conquer social media.

 

Which social media platforms should I use?

If your business isn’t currently utilizing online social media, I strongly recommend a Facebook business page and a business Instagram account to closely follow. These are two of the most widely used platforms, and they’re also owned by the same company and this means there is a lot of ways to use these two platforms together to increase your effective use of Facebook and Instagram.

After you feel comfortable with Facebook and Instagram, feel free to add other social media platforms that you would like to use and that make sense for your professional niche. Twitter can be a great platform for bite-sized conversations, link sharing, and finding conversations to be a part of to increase your connection and visibility.

Tumblr is often the forgotten platform, but it focuses a lot on a merging of visual and writing, making it a great place for visual-based solopreneurs to share their work, projects, and passions while having space to talk about your vision at length.

If you’re struggling with knowing where to start, feel free to shoot us an email–Moonphase Creative offer Social Media Onboarding packages and consultation to help connect people with platforms. And of course, there are so many amazing resources online to help sort your first steps in social media.

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Using Facebook to connect, educate, and communicate with your audience is a valuable move. Photo: Pixabay

 

Facebook is your Friend

Having a business page for your business is easy to set up and offers you an almost immediate connection to the world of social media. Posting several times a week with posts that are useful to your audience is a great way to start your social media strategy. Creating strong, useful posts can be intimidating–but scheduling your posts ahead of time can allow you to create your strategy ahead of time and get a leg up on your content creation.

There are numerous resources and pros offering the perfect strategy–so I encourage you to check out some of these great resources for learning the basics of utilizing Facebook as a business page strategy.

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Eye-Candy and interactive! Pinterest offers an opportunity for marketing strategy at its finest. Photo: Pixabay

Learning to use Pinterest

Learning to use Pinterest as an effective marketing tool can be slightly intimidating, and Pinterest won’t be the right social platform for every business–but it can be a fantastic tool for many industries to generate interest and attract clicks to their website. If you have a blog, let your anchor images and body images become the images for Pinterest posts that will entice people to click and learn more on your site.

Some great niches for Pinterest include fashion, visual art and illustration, and foodies–but it certainly isn’t limited to these groups. There are so many ways to use Pinterest as an innovative, effective marketing tool and if this is something you’re looking for more information about check out these folks who have some great things to say about developing your Pinterest marketing strategy.

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Photo by Omkar Patyane from Pexels

Instagram: Conquering the Beast

Instagram can be an absolute beast to effectively use, and conquering the Insta strategy can seem a bit elusive–especially with the constantly changing algorithms. Instagram is easy to use in its most basic sense, but building your following organically can be extremely challenging. Check out this quicksprouts guide to making effective Instagram posts and boosting your Instagram account.

Strong visuals, high-impact designs, and visual messaging that prompts the scrolling IG user to pause is a great goal. A longer caption that relates a compelling story, interesting nugget of education or trivia, or a really helpful how-to is a great way to create authenticity, engagement, and establish your credibility and authority. These points of consideration can help you approach your social media strategy with the right visual-to-copy ration. It is easy to think of IG as a totally visual platform, but considering lengthy captions as an important component of your successful IG strategy, it is extremely important to give attention to those strongly written captions.

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Tackle your social media strategy from anywhere, at any time. Photo by Andrea Piacquadio from Pexels

 

Tackle your Social Media with confidence and consistency. Consistency is really key. Nothing will be built overnight, but your persistence will show results with the right strategy over the course of a few months. If you’re looking to be in touch for more information or consultation, Moonphase Creative is always here to help–feel free to contact us!

 

Until next time,

 

Angi

 

 

What Can Digital Marketing Do For You?

“But wait!”

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What if I told you Content Writing has EVERYTHING to do with Digital Marketing?

 

“You’re a writer.

Oh. Okay.

But what if I told you that a lot of what I offer as a Copy and Content Writer has everything to do with marketing? And, since I primarily write for web, my writing really has everything to do with digital marketing–though, no, I am definitely not a digital marketer.

What is Digital Marketing?

So, first off, what is digital marketing, actually?

HubSpot gives this definition:

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

And that is exactly why my job as a copy and content writer has everything to do with digital marketing. I write for every single one of these platforms. As Donald Miller, author, speaker, and creator of the StoryBrand concept says, words are the ultimate tool in storytelling.

Visual storytelling is awesome. Having clean, crisp images and a color palette that ties in a brand’s identity and helps sell a brand image and further their story is awesome. But at the end of the day, folks, it comes down to words.

What Can You Do to Tackle Digital Marketing?

Since Digital Marketing really is an umbrella term encompassing all the many ways we target, connect, and engage audiences online, tackling digital marketing can have a lot of steps. I recommend setting some doable, bite-sized goals for yourself and starting small. Perhaps this means setting up a website for your small business, and then committing to writing blog posts regularly to help boost your SEO organically.

Then, after you’ve mastered that, perhaps your next step is tackling Facebook and Instagram. Make business accounts for both of these social media powerhouses and start sharing those blog posts you’re publishing regularly, and commit to several weekly posts on Instagram showing relevant content rather than just pictures of your adorable dog cuddling a parakeet.

 

Develop Your Digital Marketing Plan

Developing your digital marketing plan can be a process that evolves overtime. But, basically, you should commit to three or four strategies and then prioritize following through. Trust me, this will be the hardest part.

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Outsourcing your digital marketing implementation might end up being a really great option for you, or you might find that utilizing a suite of nifty tools like Buffer and Hootsuite are the answers to your side-hustle prayers.

Learning about different ways to digitize your marketing and diversifying your strategy will be key to your success. Check out some of these ideas to keep growing your digital marketing strategy.

Whatever route you choose, remember that the follow-through is most important. Especially in organic SEO: consistency is key, as results can easily take six months to become noticeable.

Familiarize Yourself with Writing Techniques

In addition to learning the basics of digital marketing, familiarize yourself with writing techniques. Learn how writing for web and digital marketing works, and make an effort to identify your strengths weaknesses as a writer. This really will help your professional communication in every aspect, from emails to blog posts, to social media blurbs and bylines.

Check out my post about writing a blog post for some really basic ideas on getting started, or read up on SEO strategies in 2020.

And beyond trade-specific writing info, check out resources like Grammar Girl’s guide to writing properly (her blog is full of fascinating word-nerd info), or take a quick course to freshen your business and casual writing skills. Top-level writing will definitely help you pull of you DIY digital marketing endeavors with greater success. If that isn’t your skillset and you’re not eager to make time for it yourself, outsourcing copy and content is a viable solution that many small businesses find a huge time-saver and value-booster.

Stay Committed

Stay committed to digital marketing strategies and implementations. I’ll reiterate what I said throughout previous paragraphs about that exact thing.

Stay committed to your digital marketing plan.

Stay committed to developing your understanding of what works and what doesn’t.

Stay committed to content planning and strategic posting schedules.

And if you can’t, then commit to outsourcing the work to someone who does it for a living because it really can be that much of a game-changer for any company.

What’s your plan going to be?

So now that you know what digital marketing is, and a little bit about what it might entail, what is your plan going to be?

As always, feel free to be in touch. Email me or find us on Facebook. Moonphase Creative is always excited to help you in whatever phase you’re orbiting.

 

Until next time,

 

Angi

 

Juniper Tree Natural Body Care

I am so excited to embark upon a new journey within Moonphase Creative. This new endeavor is so new and exciting, it deserved its own unique branding and a dedicated name. A few weeks back I created the logo to accompany Juniper Tree Natural Body care, a new line of handcrafted natural body products.

The new body care line is up for grabs on Friday, March 2nd!

I have been making body butters and face oils, oil cleansers, and all manner of oil-based (essential oils as well as avocado, grape seed, apricot, and of course the ever-favorite, coconut oil) for my family for some time now. It was a personal choice, and it seemed the logical thing to do if I didn’t like what I found in stores.

It felt like a personal act of love to make these things for my family–and I enjoyed mixing up my own body and face care, because I found it a soothing and peaceful thing to do. I have enjoyed learning about oils and holistic living the past few years, but it never occurred to me to share my knowledge or sell products–until people started asking what I used for my face, or complimenting something I’m using.

So I’m introducing a few small batches of my faves, crafted based upon my knowledge and experience with oils and holistic health.

What Juniper Tree has so far:

Body Oil

(All have a Coconut Oil Base, making the contents fairly solid when stored below 76 degrees F)

Soothe and Smooth: Coconut Oil, Avocado Oil, Sandalwood and Tea Tree Oil Essential Oils

Sweet Love: Coconut Oil, Almond Oil, Lemon and Lavender Essential Oils

Peace Out: Coconut Oil, Patchouli and Bergamot Essential Oils

 

Face Oil

Balance: Grape Seed and Almond Oil, Lavender and Tea tree essential oils

Happy Face: Almond Oil, Apricot Kernel Oil, Grapefruit and Myrrh essential oils

Blessings: Almond Oil, Clary Sage, Myrrh, and Sandalwood essential oils

 

Also, the Oil Cleansing Method has been my preferred choice of cleansing with wonderful result for about a year now, and I offer a super gentle coconut oil and grapeseed cleanser that can be multi-functional–but I highly recommend it for removing stubborn eye-makeup and taking off the layers of cosmetics and grime we acquire each day!

 

You can read about the Oil Cleansing Method over at the Wellness Mama Blog, and message me with questions or comments at moonphasecreative@gmail.com –or find us on Facebook.

 

 

Moonphase Updates

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This is me. I’m excited.

I am excited to share updates and information about both my sales AND classes I will be teaching. I’ve updated my Etsy shop, and would love to ship some art to a good home. A lot of my art has been not only a joy to create, but a joy to share, and the process itself has inspired the classes I will be teaching in March & April.

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Art for sale in my Etsy: http://etsy.com/shop/moonphasecreative

In addition to creating these darling little paintings that can sit on a desk or mantle, or find their way into gift bags and gift boxes, I’ve created the framework for some classes that I am REALLY excited to share with you.

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This is an example of what we will do in the 2 hour workshops that happen on Saturdays at Cottonwood Center for the Arts.

I want to inspire people to creatively take the helm of their daily lives. How can we use art and writing to delve deeper into our personal growth? How can we use words and art to be unique in our self-expression?

 

I’ve also been exploring some fine art projects/hibernating writing projects; it has been wonderfully busy around Moonphase Creative, and I’m very excited to keep sharing the developments on several projects I’m taking on.

Please email me or find me on social media if you’d like more information on the Art + Writing Class Series or the Illustrator’s Alley series that will start in March at Cottonwood Center for the Arts.