Hey Solopreneurs! Are you ready to rise up?

When this morning hit, I really thought I was going to slay the day. By 9.30, I was my third diaper change, so hey–no one could say I wasn’t being productive! But I was so ready for naptime, so I could get to the keyboard and tell you all about this latest thing Moonphase Creative is offering.

Custom Package with Special Pricing for Black Owned/Female Owned Small-Business Owners

I’m offering customized writing/service packages and special pricing for black-owned and/or female owned small-business owners and solopreneurs. See, when I left my ex-husband three years ago, I was knee-deep in oppression and struggling to make my way. In a world where childcare is the cost of a mortgage and employers are more concerned about their bottomline than employee health, getting to a point of freelance freedom was absolutely crucial to the survival of me and my three girls.

So with all this political uprising and an uncomfortable zoom-in on the unjust ways of our world, I’m here to be part of the solution and extend help however I can. If you happen to be a solopreneur and happen to be black and/or female, please contact me. First consultation is always free, but I want to talk to you about how you CAN become a successful small business owner. I want to help you find a path that works for you. As a copywriter/editor and illustrator with some knowledge of content creation and strategy, I’m confident we can figure out the blueprints of a career that can grow.

LGBTQ+ Crowd Welcome, Too

Not to be exclusive, and definitely welcoming all rainbow fam–I want to welcome the LGBTQ+ crowd into this offer, too. See, when you’re struggling on the peripheral of society, you can get so caught up in daily survival, trying to make it through the trauma and societal norm navigating just to avoid panic attacks–strategizing your business can seem like an afterthought.

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Moonphase Creative is focusing on the LGBTQ Community to help LGBTQ solopreneurs slay the day. Image found at Pexels

I’m here to connect and use my skills as a solopreneur in the freelance world to help you develop your ideas, define your path, and execute a plan. Our first consultation is always free, and I know a lot can be accomplished in that initial meeting. If you’re ready for more, we have plans and packaging that can be engineered to fit your budget because right now, I’m giving back to the world that has so graciously given to me.

 

Others Lifted Me Up… Now it is MY Turn

When I left my situation a little over three years ago, I was emotionally battered, physically exhausted, and mentally stretched thin. Traditional employment quickly showed itself to be an impossibility for many reasons. I was a single mom of three, and all three were already needing tons of therapy due to the trauma we were all escaping and navigating.

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This was me holding my beautiful girls after a fruitless shift in retail. Shortly after leaving my abusive marriage, I worked for not a lot of money and it mostly complicated my situation, rather than adding value. Enter: Freelance Freedom.

Beyond that, there was a police investigation and lawyer-stuff happening on the daily… I was in no shape to be dropping my kids off at daycare and going off to work in retail or wherever else. Jumping back into teaching after a five year absence while my ex-husband degraded me and convinced me I wasn’t able or worthy wasn’t going to be so easy, either.

But I could write and I could draw/design. I held an MFA in Writing; I had studied art and animation. I had a few skills, and I knew I could sail my own ship. This was how it all began, and I registered Moonphase Creative as a writing and illustration sole proprietorship, and did my best to jump in and build my empire.

It Takes Time… but you CAN

Building your freelance career takes time, but you can definitely do it. I want to avoid telling you it’s easy and you’ll have a great income in six-months, because that wasn’t my personal experience and I’m all about transparency. I was lucky to meet a few great mentors and learn a few hard lessons right at the starting line, and this definitely helped me shape my path and achieve eventual success.

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Let’s figure out where you are and where you’re going–and if Moonphase Creative can help. Image: Andrea Piacquadio

Every day is a learning experience, and some days will be more productive, more successful than others. Due diligence will reveal results, though, and I want to help others work on the plan to get you where you want to be.

Let’s Find Your Niche

Let’s talk about your goals and interest and find your niche if you’re still wandering in search of it. And let’s see how you can start building your plan. Please contact me to get chatting, and I’m so excited to talk about what we can do for you. Or keep an eye on our website to see new posts rolling out about being a small business in the land of niches.

I’m a writer and illustrator and I’ve often said the beauty of my job is that I’m not limited to any single subject or sector. But if I’m honest, I love working with fitness peeps: exercise, bodybuilding, nutrition, and more. I also love working with woman-owned businesses that somehow relate to the service industry, motherhood, or female-centric products and services. I felt weird saying that for a while, but it’s true. And I also love working with creative out-of-the-box niches that have a place and a purpose but are sometimes hard to nail down. One of my very favorite projects to have helped launched into the world? This Sex Positive Education website.

If this sounds like we would be a good fit, let’s get together and talk about what your options might be. I can hand you some resources and ideas, and we can have a coffee chat by Zoom or by phone to go over the details of what you’re doing, where you’re headed, and how Moonphase Creative can help.

Social Media Building Blocks

Copywriting can provide the building blocks for a great social media marketing plan. For all the components of social media that can seem really intimidating, writing is one of the most straightforward aspects that can take up a lot of time but can provide the biggest, most solid foundation for your small business strategy to conquer social media.

 

Which social media platforms should I use?

If your business isn’t currently utilizing online social media, I strongly recommend a Facebook business page and a business Instagram account to closely follow. These are two of the most widely used platforms, and they’re also owned by the same company and this means there is a lot of ways to use these two platforms together to increase your effective use of Facebook and Instagram.

After you feel comfortable with Facebook and Instagram, feel free to add other social media platforms that you would like to use and that make sense for your professional niche. Twitter can be a great platform for bite-sized conversations, link sharing, and finding conversations to be a part of to increase your connection and visibility.

Tumblr is often the forgotten platform, but it focuses a lot on a merging of visual and writing, making it a great place for visual-based solopreneurs to share their work, projects, and passions while having space to talk about your vision at length.

If you’re struggling with knowing where to start, feel free to shoot us an email–Moonphase Creative offer Social Media Onboarding packages and consultation to help connect people with platforms. And of course, there are so many amazing resources online to help sort your first steps in social media.

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Using Facebook to connect, educate, and communicate with your audience is a valuable move. Photo: Pixabay

 

Facebook is your Friend

Having a business page for your business is easy to set up and offers you an almost immediate connection to the world of social media. Posting several times a week with posts that are useful to your audience is a great way to start your social media strategy. Creating strong, useful posts can be intimidating–but scheduling your posts ahead of time can allow you to create your strategy ahead of time and get a leg up on your content creation.

There are numerous resources and pros offering the perfect strategy–so I encourage you to check out some of these great resources for learning the basics of utilizing Facebook as a business page strategy.

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Eye-Candy and interactive! Pinterest offers an opportunity for marketing strategy at its finest. Photo: Pixabay

Learning to use Pinterest

Learning to use Pinterest as an effective marketing tool can be slightly intimidating, and Pinterest won’t be the right social platform for every business–but it can be a fantastic tool for many industries to generate interest and attract clicks to their website. If you have a blog, let your anchor images and body images become the images for Pinterest posts that will entice people to click and learn more on your site.

Some great niches for Pinterest include fashion, visual art and illustration, and foodies–but it certainly isn’t limited to these groups. There are so many ways to use Pinterest as an innovative, effective marketing tool and if this is something you’re looking for more information about check out these folks who have some great things to say about developing your Pinterest marketing strategy.

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Photo by Omkar Patyane from Pexels

Instagram: Conquering the Beast

Instagram can be an absolute beast to effectively use, and conquering the Insta strategy can seem a bit elusive–especially with the constantly changing algorithms. Instagram is easy to use in its most basic sense, but building your following organically can be extremely challenging. Check out this quicksprouts guide to making effective Instagram posts and boosting your Instagram account.

Strong visuals, high-impact designs, and visual messaging that prompts the scrolling IG user to pause is a great goal. A longer caption that relates a compelling story, interesting nugget of education or trivia, or a really helpful how-to is a great way to create authenticity, engagement, and establish your credibility and authority. These points of consideration can help you approach your social media strategy with the right visual-to-copy ration. It is easy to think of IG as a totally visual platform, but considering lengthy captions as an important component of your successful IG strategy, it is extremely important to give attention to those strongly written captions.

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Tackle your social media strategy from anywhere, at any time. Photo by Andrea Piacquadio from Pexels

 

Tackle your Social Media with confidence and consistency. Consistency is really key. Nothing will be built overnight, but your persistence will show results with the right strategy over the course of a few months. If you’re looking to be in touch for more information or consultation, Moonphase Creative is always here to help–feel free to contact us!

 

Until next time,

 

Angi

 

 

Writing Down the Bones: Revisiting My Past

Originally, I planned to teach creative writing and write fiction on the side. Over twenty years ago, Natalie Goldberg released her now-classic book, Writing Down the Bones. I read it in undergrad and this plus Ann Lamott’s Bird by Bird and considered them both indispensable maps on how to craft my life of writing. Now, I’m a writer freelancing in Colorado Springs and while it does have me offering writing service on the daily–it doesn’t have me using my creative writing skills in the same way I did when I was writing fiction and poetry and teaching kids and adults how to write a story or memoir.

A Writer’s Dream

I guess I ended up living the writer’s dream, in the sense that people pay me money to write words for them. I find a huge amount of satisfaction in being able to lend my creative voice and expertise to all sorts of Colorado Springs businesses and websites. I love bringing an authentic voice to a blog or website for a small business that doesn’t have time or the niche expertise to put together keyword-driven, SEO writing. But sometimes, a person wants to tell the story they were meant to tell.

This is why I’ve started revisiting creative writing in the cracks of my spare time. Also, I don’t have a lot of spare time–but that’s another matter. I’m loving how feeding my creative spirit is rejuvenating my professional writing. I’m remembering all the reasons I loved writing creative non-fiction and memoir narratives. I’m also remembering how incredibly freeing and healing creative writing can be.

Your Creative Journey

As I contemplated what to share this week, I felt the stir of spring (even though we are having the typical Colorado Springs snow flurry and winter weather right now). I thought of all the artists everywhere who might be struggling to do the thing and make the art. Whether its writing or drawing, painting, or the art of running a small business, those with the drive to create and make things can find this time of year so exhausting. It’s the demand of the daily while fighting the cold sludge of winter, meeting the promise of spring and the waning boon of the New Year and all her glorious resolutions and anti-resolutions. Everything on our list seems so important yet so elusive. The wheel of time seems so fast and yet so slow.

I’m challenging you to do the the thing in the month of March. Conquer a goal or a single step on your list that might seem insurmountable. The stir of spring really is stirring. Even beneath the snow and flurries of freezing winds, the promise of spring will still emerge. I’m wishing you the very best, no matter what your goals might be. For me, as I mentioned, I want to return to some creative writing ideas. These personal projects really leave me with more energy than they steal away.

The Writer’s Journey

So I’ve decided the writer’s journey hasn’t, in fact, ended for me at all. I’m energized by my work and excited to add clients to the growing client roster. I’m really looking forward to finding some others who would love to critique and revise their writing in a small-group setting. I’m not wanting to return to teaching or leading workshops–I’m simply hoping for some community.

With that said, I’ve heard good things about the Pike’s Peak Writers, and I bet other groups are out there if I just look for them. You can always drop me a line and let me know what writer groups or critique circles you know and love. And if you’re looking to add some professional and SEO writing to your website, please shoot me an email and be in touch!

Until next time,

Angi