Three Types of Blog Posts and When to Use Them

There are a few strategies one can employ when it comes to blog posts, and you may be a bit confused by this. Maybe, even, you figured a blog is a blog and a post is a post and what more can we really say about it. You wouldn’t be wrong, but yet, you’d be wrong. Because blogs are two-fold in the way they are read. By this I mean, people read blogs and Google reads blogs, and those are two separate but similar things.

Choosing Your Structure

The way you set up a post can be really important, and choosing your structure is going to impact how Google finds your website as well as how readers interact with your writing. Deciding whether your content is better suited for a bulleted list, an embedded video with compelling captions, or a lengthy narrative with links, are all things to consider. Knowing what kind of content to create is only half the battle, though.

You’ll want to structure your bulleted list of information in a way that best works with Google and SEO. You’ll also want to be aware of how you’re incorporating links and tagging keywords. When it comes to my personal writing and my personal blog, I’m honestly not always practicing what I preach (and I’m making a note to myself). It’s a good goal to keep things relevant and precise, link to useful content, and offer your readers something they can use. If a list is the best way to do that, then create a list. If you love editing videos and your content is well-suited for videos, do that. My friend over at Mint & Porter really has a passion for vlogging and has started a project that showcases her talent and passion for video content. So: Be You and your passion really will guide your content.

Types of Content: Evergreen & Trending

There’s so much I could get into here, but I want to keep this writing advice to the point, so in short: consider whether a post is evergreen or a a trending topic post. Evergreen content will be those perennial posts that are never stale and can relate to your audience no matter what. Depending on your blog’s topic, this may be a useful how-to post or a post that lists some really great, fundamental information surrounding your business’s area of focus.

Trending topics are, on the other hand, just what they sound like. They are posts that are reacting to something seasonal or perhaps something that is happening in current events. It may be a local event that somehow ties into your community and small business. Or perhaps it’s a post focusing on a holiday or seasonal event. Trend posts can talk about virtually anything, but the point is to remember that once the buzz about the event you’re reacting to dies down, the traffic through that post will definitely deaden too. This isn’t always a bad thing, and you can certainly internally link to trending tops, or link to your evergreen content. Diversifying your topics and focus will create a better site all-around.

Word Counts Matter

Remember when your English teacher assigned a page count or a word count, and you wondered if word counts even matter? Well, they matter. Especially when you’re talking about SEO and blogs finding their way to Google rankings. This is maybe one of the top reasons people hire me. In addition to creating lists and links and defining keywords and research, aiming for two-thousand words can seem like a really daunting goal. Updating your content twice a week, minimum, is ideal, and making sure your posts are reaching a minimum of 1,200 words is crucial. Ideally, your word counts should be somewhere around 2,000.

To give this context, a Word document typed in some kind of standard font at a standard font-size will yield about 250 words per page. Basic editing and proofreading are, of course, incredibly important, so hitting your word count can suddenly feel like being assigned one or two college essays every single week. At least you can just link to your references rather than typing up those pesky Works Cited pages, am I right?

Contact a Writer

I hope this post was a tiny bit helpful if you’re a small business owner or otherwise considering social media and blogging as part of your workflow. You can always contact us with any questions, and if you’re curious how hiring a writer could better serve your business, please don’t hesitate to reach out.

Writing Down the Bones: Revisiting My Past

Originally, I planned to teach creative writing and write fiction on the side. Over twenty years ago, Natalie Goldberg released her now-classic book, Writing Down the Bones. I read it in undergrad and this plus Ann Lamott’s Bird by Bird and considered them both indispensable maps on how to craft my life of writing. Now, I’m a writer freelancing in Colorado Springs and while it does have me offering writing service on the daily–it doesn’t have me using my creative writing skills in the same way I did when I was writing fiction and poetry and teaching kids and adults how to write a story or memoir.

A Writer’s Dream

I guess I ended up living the writer’s dream, in the sense that people pay me money to write words for them. I find a huge amount of satisfaction in being able to lend my creative voice and expertise to all sorts of Colorado Springs businesses and websites. I love bringing an authentic voice to a blog or website for a small business that doesn’t have time or the niche expertise to put together keyword-driven, SEO writing. But sometimes, a person wants to tell the story they were meant to tell.

This is why I’ve started revisiting creative writing in the cracks of my spare time. Also, I don’t have a lot of spare time–but that’s another matter. I’m loving how feeding my creative spirit is rejuvenating my professional writing. I’m remembering all the reasons I loved writing creative non-fiction and memoir narratives. I’m also remembering how incredibly freeing and healing creative writing can be.

Your Creative Journey

As I contemplated what to share this week, I felt the stir of spring (even though we are having the typical Colorado Springs snow flurry and winter weather right now). I thought of all the artists everywhere who might be struggling to do the thing and make the art. Whether its writing or drawing, painting, or the art of running a small business, those with the drive to create and make things can find this time of year so exhausting. It’s the demand of the daily while fighting the cold sludge of winter, meeting the promise of spring and the waning boon of the New Year and all her glorious resolutions and anti-resolutions. Everything on our list seems so important yet so elusive. The wheel of time seems so fast and yet so slow.

I’m challenging you to do the the thing in the month of March. Conquer a goal or a single step on your list that might seem insurmountable. The stir of spring really is stirring. Even beneath the snow and flurries of freezing winds, the promise of spring will still emerge. I’m wishing you the very best, no matter what your goals might be. For me, as I mentioned, I want to return to some creative writing ideas. These personal projects really leave me with more energy than they steal away.

The Writer’s Journey

So I’ve decided the writer’s journey hasn’t, in fact, ended for me at all. I’m energized by my work and excited to add clients to the growing client roster. I’m really looking forward to finding some others who would love to critique and revise their writing in a small-group setting. I’m not wanting to return to teaching or leading workshops–I’m simply hoping for some community.

With that said, I’ve heard good things about the Pike’s Peak Writers, and I bet other groups are out there if I just look for them. You can always drop me a line and let me know what writer groups or critique circles you know and love. And if you’re looking to add some professional and SEO writing to your website, please shoot me an email and be in touch!

Until next time,

Angi

Hiring a Writer: 5 Reasons You Totally Should

Connecting and Expanding

A lot of small business owners struggle with connecting to the community and expanding their clientele. No matter the type of business, nearly every small business owner is hoping to create meaningful and, ultimately, profitable relationships with clients. As a business owner and a copywriter, I’m always learning more about ways to network, connect, and expand my own presence, and it’s been valuable to consider how my business can help other businesses.

Show-Up and Be Seen

I try to connect and show-up in the real world more so I, as a business-person, can be seen. No one can hire me to write if they don’t know I exist, right?! Attending events and meetings that relate well to my niche, for instance, helps me connect and serve more of my local community. And I love the conversations that come up about what other people are trying to do to show up and be seen in their industries, too. I notice trends within these conversations, like, oh, I know I should be updating my website more, but… and Social Media Marketing is definitely important, but…

And those “buts” are so often along the lines of: but I don’t have time. But I hate writing blog posts. I can never think of what to say. Who has time for it?

It might be time to hire a writer if:

  • You need more time to do the stuff that interests you within your business.
  • Your website is up and going, but you struggle to keep it updated with fresh and relevant content.
  • Increasing web-presence is your goal, but social media can be so hard to tackle.
  • The niche industry you work in has specific language and particulars that make it hard to communicate with the general population.
  • You know what you want to say, but writing is hard.

More Time For Your Business

This one is the obvious one, but you need time for your business. Maybe you’re super-busy with daily tasks, you have no time to sit down and crank out two-thousand-word articles on a weekly basis.

A writer can do this for you, because their job is to write. You want to connect with more peeps and grow your business, but you also need to do all the things. Let your passion be your passion, and outsource the time-consuming parts that fall outside your scope of expertise.

Your Website Needs Content

Every website needs content, and they need good content. What people might not consider once they’ve partnered with a pro designer or web dev to launch the website of their business-dreams, is that once that pro website is up and running, your Google rankings don’t make themselves. Among all the SEO strategies, fresh, continuous content is still key to getting your rankings up there.

SEO writing is more than dumping words on the blog, too. It’s why writers like myself geek out over keyword analysis and silly formulas that actually work. As a writer, I happen to be a fan of writing, though, so while I’m applying the stats and the formulas, I’m still striving to create relevant, engaging content for my clients that works on several levels.

Increase Your Organic Google Traffic

If you want to increase your organic google traffic, solid writing can be key. Social Media Marketing can take place across a ton of platforms like Twitter and Instagram, but a website is often home-base for a small business. Often, the social media marketing strategy will involve some kind of funnel back to a business website. So, if you’re looking for one more way to connect people to your website—and to your services!—frequent, relevant, fresh content on your website’s blog is definitely one way to increase the traffic and Google ranking of your website.

A writer can prioritize your company’s blog-writing and deliver those blog-posts to you on a schedule, leaving you with one less worry. Did you know Google loves posts around 1,500 words? And did you know there are a few ways to format your blog posts to increase your visibility? I’ll try to get to those topics on another day…

But, seriously, there are so many little details that can be second nature to a good content or copywriter—and since it’s an industry unto itself, it could be a complete hassle for business owners to follow trends and adjust their writing formula to meet all the new “rules” for writing on the web.

Your Industry Language is Too Specific

This is maybe my favorite reason for people to hire me–when their passion involves an industry language that is super specific. I often work with people who are experts in their industry, and that expertise can actually hinder their ability to talk about what they do to people who need their services the most. Perhaps it’s a plumber or an electrician, or a massage therapist or insurance sales person. I love being an “interpreter.” Because I am not an expert in your industry, I must research and learn enough to effectively communicate accurate, relevant information to your audience.

I love the initial conversation with clients, because I always learn so much. I can tell their expertise and passion converge, but this makes it hard to connect with accessible language. Commercial electric engineering? Specialty plumbing? Auto detailing restoration or detailing? I had no knowledge until I wrote for these industries.

Writing is Hard

This may or may not ring true to you, but writing can be hard. I know, because my Master’s is in writing. When I was working on my thesis, it sometimes felt like I would never hear another positive word about my paragraphs. The work was exhausting, tedious, and mind-numbing at times. But, at the end of the day, I love writing in a lot of forms because it is my chosen niche industry, so all that difficulty is worth it. 

Oh, and writing is a talent. Now excuse me while I laugh at that one. No, writing is a niche skill that some kind-of-crazy people (like myself) spent a few extra years learning on a whole different level of intensity. Many people can write, and perhaps they can write really well. But gaining the skills to fluently write about things outside your knowledge-base, while plugging in certain SEO criteria, is definitely a “talent” in the sense that it is a focused skill.

My training as a writer never really ends. I’m always learning more about how SEO and social media work. The way it works constantly changes. This means I’m constantly adjusting my approach and looking for ways to be better and more efficient. It isn’t hard, but it certainly isn’t something every business owner wants to do in addition to all the other things their management duties entail.

Are you ready?

Are you ready to hire a writer? Or are you ready to be a writer? Either way, it’s a call to action if you’re serious about connecting people to your website. If you want to learn more about how hiring a writer can help your business, please contact us. And if you’d like to learn more about writing, please… contact us! I’m always so happy to answer questions and have a conversation about words.

Angi is a freelance writer based in the Colorado Springs area. Contact us if you would like to connect!