Social Media Building Blocks

Copywriting can provide the building blocks for a great social media marketing plan. For all the components of social media that can seem really intimidating, writing is one of the most straightforward aspects that can take up a lot of time but can provide the biggest, most solid foundation for your small business strategy toContinue reading “Social Media Building Blocks”

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Developing Your Content Strategy

There are a lot of ways to streamline your social media marketing and blog post outreach, and a dozen people will tell you a dozen different ways to do it the best. However, if they’re worth their salt, you will hear a few resounding repeats in the advice thrown your way. I’d like to coverContinue reading “Developing Your Content Strategy”

Positive Lead Generation: 5 Reasons to Avoid Paid Ads

What is Lead Generation in Digital Marketing? Lead Generation in digital marketing is an incredibly important part of a small business’s strategy to success. Any potential customer who is considering your brand, business, or product, is considered a lead. You can generate leads through social media, as an example, with the ultimate goal being toContinue reading “Positive Lead Generation: 5 Reasons to Avoid Paid Ads”

Hiring a Writer: 5 Reasons You Totally Should

Connecting and Expanding A lot of small business owners struggle with connecting to the community and expanding their clientele. No matter the type of business, nearly every small business owner is hoping to create meaningful and, ultimately, profitable relationships with clients. As a business owner and a copywriter, I’m always learning more about ways toContinue reading “Hiring a Writer: 5 Reasons You Totally Should”