Brand Communication: Writing with Vision

I’ve been delving into branding and strategy more and more lately, simply because writing for social media is kind of inseparable from the fascinating land of Branding and Marketing. Here are a few thoughts to get you on your own path to better brand communication, on-point messaging, and a more mindful approach to tone and story.

Communicating Your Story

When you’re writing for social media, you are communicating the arc of your brand’s story over the course of social media. The catch is, though, you aren’t the hero. You are the answer to the hero’s struggle, and your mission is to show them all the ways your business, your products and/or services, make their struggle all better.

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Make your communication clear so the crowd hears you loud and clear. Image: AdobeStock

So communicating your brand’s story should be authentic and engaging, but it should also be incredibly intentional. It should focus on your client persona and really achieve a specific conversation leveraged to gain their interest and trust. This intentional appeal to your perfect client is what will ultimately win you more conversions. Because–as we’ve said before: engagements are great, but conversions are better.

Brand Communication is a Thing

I promise you, brand communication is a thing: if you ignore this important fact, your messaging will be significantly less effective. Operating within your company’s brand and vision can be an entirely different thing from communicating well and communicating effectively. You can communicate well and effectively, but if it isn’t in-line with your brand’s vision, mission, and overall image, then it is counterproductive and can damage your marketing endeavors.

Developing your branding takes time, and there are tons of creatives who dedicate their professional careers to developing brands, cultivating the looks, style, and messaging of a company. For my peeps in Colorado Springs, are just a few places to connect with if you want amazing, professional, and personal attention to brand your professional outfit.

Neon Pig Creative

Ren Creative

Copywriting & Voice

Copywriting can seem like such a stiff and boring aspect of branding and marketing, but the voice of your brand ultimately belongs in the hands of the writer. Finding the right tone and style for your brand’s professional communication pieces, blog posts, general website copy, and social media can be more challenging than you first assume. Considering written tone is harder to decipher with certainty, finding a writer who is a good fit for your brand’s voice is incredibly important.

The nuance of written communication, along with brevity and clarity, are some of the most important elements you need to consider when developing your brand’s written communication. Beyond these things, it should be consistent. When people see an Instagram post, Facebook post, or blog post from your company, the copy should read with a similar enough tone, message, and personality that your audience doesn’t feel jarred, or as though a dozen different people are talking at them through different social media platforms.

These points of consideration should be on your checklist when you set to the tasks of defining and improving your brand communication where necessary.

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Don’t get your wires crossed!    Photo: Alex Andrews

Deliver on What You Say

Consistency is key, so if you can deliver on what you’re saying–then of course your business is solid and gold. I make mention of this because when we work within the structure of Marketing, it can be easy to start making lucrative promises and painting pictures beyond what we can deliver.

Dream big, but dream realistically. Carefully consider your messaging and what you offer, to be sure you set yourself up for a successful delivery of any products, goods, or services. Charge fairly–charge enough that you can take on a comfortable load and make a comfortable living. This factor alone will give you the power to politely decline jobs that sound like they’re not a good fit. If this happens often, it may be time to revisit your strategy and take a look at your ideal client persona vs. what your business is actually attracting.

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Every part of your brand’s communication realized on words and visual cohesion. Image:AdobeStock

Communication is Key

Written communication becomes the binding thread between all of your print and web publications. Every single marketing campaign, social media platform presence, and newsletter publication will boil down to the message you send through writing.

Visual content is also important, but without strong writing to carry and lift, everything will fall flat. Poor communication and sub-par writing will leave your readers doubting you, and eventually they will move on to the more polished shop with shinier words and better communication.

If you’re looking for ways to improve your writing, or would like to outsource your writing, please contact us. And if you’re not sure where to begin as you set sail through social media, please feel free to reach out with questions or shoot me an email at

angi.baker.saunders@gmail.com

 

Until next time,

 

 

Angi

Moonphase Creative: Fam Edition

Last week the world sent kids back to school without leaving the house. I say world, but I mean our little house–as well as many other homes around certain districts in our city and surrounding US. It was a huge deal; educators had to scramble to develop some kind of e-learning based strategy while facing the exhausting, scary, stressful pandemic that still grips us all.

 

Family First, Work Second

Putting family first and work second has been really hard for me to do, honestly, and I want to say that sounds awful–but it isn’t. In fact, all of us probably have a hard time shifting our priorities and reframing our world to fit a new normal that isn’t normal at all. I miss quiet mornings after my older three have left, and it feel less restful and more stressful a lot of the time. But I’ve decided to remind myself that if I can successfully put the kids before my own work, there will be more time left for my personal work goals after everyone is on task, regulated.

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Family: this was not even a year ago, but yet it feels like a lifetime when they change so fast.

Learning Strategies

As I shape learning around the online curriculum put forth by the teachers and school district, I try to incorporate learning strategies for myself. I’m as much of a learner in this situation as they are. I’m constantly figuring out how to structure the day so everyone gets the time and attention that they need.

I also see so much of myself in all my kids in the ways they learn, the ways they get frustrated with hard concepts, and the ways they devise coping and learning strategies. If nothing else, that has caused me to have a better sense of empathy and also, I have to laugh at these tiny mirrors of myself all over the house.

 

Language Arts

Since I’m a writer, this is the subject I get most passionate about–but most frustrated with when I see sloppy efforts from the very people that took up real estate in my own body for nine months. At the end of the day, though, we’ve been embracing the journey together and I’m hopeful my middle schooler, especially, will exit this strange period of homeschooling with a better sense of paragraph and essay structure than she had before our homebound time began.

Art Lessons

And since I’m an artist, of course, art lessons are the absolute best part of the day (and please check out the Artful Parent for so many wonderful ideas!!!). So far, we’ve explored paint and composition. We took found objects (rocks, buttons, some destructed dead flowers) and played with the idea of composition on some plain white Bristol paper. It was fun to make moveable art that wasn’t permanent. My five year old asked where the glue was and she seemed genuinely shocked that our art was not, in fact, meant to stay on the paper.

We took pictures, but otherwise it was purely an experiment in tactile joy and an experiential delight. I found it freeing, too, to not have yet another “masterpiece” to store somewhere (or, really, throw away without being found out by the kids).

Other Subjects

We tackle the other subjects with the help of Pinterest, IXL, and the lessons we see in the world on a daily basis. It won’t be easy, but I have found the more I give to them, the more I get back. We can’t pour from an empty cup, but sometimes I am too much of the mindset that I need to work or meet a goal before I have time for lessons or games.

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Excuse the overflowing trash..I did empty that right after the sink or float experiment!

I hope I can remember to be a lifelong learning right next to them. I hope I can set aside my emails and work goals long enough to really enjoy a round of Slap Jack and Go Fish. I hope I can genuinely let go of my To-Do list to completely fall into a lesson in composition and an experiment in science with my kids.

If you’re in the same boat, let us know how it’s going in the comments! I’m letting go and leaning in, and I hope you can, too. Be kind–these days are long while the years are short, and we’re all in this together.

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Family Edition: and a reminder we need to get photos again, as I was pregnant with baby H here!

 

Until next time,

Angi

 

 

 

 

Moonphase Updates

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This is me. I’m excited.

I am excited to share updates and information about both my sales AND classes I will be teaching. I’ve updated my Etsy shop, and would love to ship some art to a good home. A lot of my art has been not only a joy to create, but a joy to share, and the process itself has inspired the classes I will be teaching in March & April.

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Art for sale in my Etsy: http://etsy.com/shop/moonphasecreative

In addition to creating these darling little paintings that can sit on a desk or mantle, or find their way into gift bags and gift boxes, I’ve created the framework for some classes that I am REALLY excited to share with you.

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This is an example of what we will do in the 2 hour workshops that happen on Saturdays at Cottonwood Center for the Arts.

I want to inspire people to creatively take the helm of their daily lives. How can we use art and writing to delve deeper into our personal growth? How can we use words and art to be unique in our self-expression?

 

I’ve also been exploring some fine art projects/hibernating writing projects; it has been wonderfully busy around Moonphase Creative, and I’m very excited to keep sharing the developments on several projects I’m taking on.

Please email me or find me on social media if you’d like more information on the Art + Writing Class Series or the Illustrator’s Alley series that will start in March at Cottonwood Center for the Arts.

Let it Go

As the year winds down, and our lives slip into a colder state of being, I find it is the perfect time to focus on introspection. This is largely why I’ve chosen to focus on aspects of Moonphase that give me joy, and bring the buzz of energetic passion. I want to grow my business from the root of joy—rather than the root of “everything that I can possibly do but don’t have time for.”

The other day, my kids made getting out the door difficult. I mean—really difficult. Like the average one hour ordeal turned to three hours after my three-year-old unzipped my gym bag, dug out my shower bag, unzipped my shower bag and the interior pouches, pulled out some face soap, and slathered her little legs with face soap.

She used enough soap, I think, to wash the faces of every single Miss America contestant post-production. Before the soap incident, I was trying desperately to get everyone out the door—and it was not working. In fact, the more I admonished, pointed, prodded, pleaded, begged, explained…. the more they dilly dallied, dawdled, diddled, and didn’t.

After the soap, though, I thought. Why rush? What will fall apart now that we are three hours late anyway? I mean, really, the time to rush had long since past. Being timely was clearly not going to happen; so why keep rushing and pushing when it made everyone—especially me—so stressed out?

I had a sweet and funny conversation with the three-year-old about soap and skin and mama being so careless in leaving the gym bag out. And we talked about her favorite movie, Frozen. We left the house, without tears, and… my day got a lot worse. But that is neither here nor there, because I had a wonderfully useful revelation:

If it does not serve you, LET IT GO.

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The work I love.

That’s what I plan to do as we spiral forward into a new season, a new year, a new cycle. I plan to let go of all those endeavors and expectations that did not serve me. Because of this, I hope to have time to share a bit more regularly on my blog, and offer some useful classes that tap into what I love most about being an artist and writer. I also plan to expand and update my line of little whimsies, while honing my focus to better suit the art that makes me joy-filled.

 

What have you decided to let go to better live your life? What have you been hanging on to that may not serve you? Feel free to send a message or discuss in the comments!

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Thanks for stopping by Moonphase Creative!